Consumer climate change engagement in fostering well-being and mitigation behaviors

Previous research has predominantly focused on consumer brand engagement, but overlooked consumer climate change engagement that considers consumers as actors and stakeholders of the climate change issue who engage resources in the fight against climate change through their consumption practices. We address this gap by investigating the relationships among consumer climate change engagement, mitigation behaviors, the cultivation of individual wisdom, and psychological well-being. Drawing on a sample of 590 respondents, and using structural equation modeling, the findings highlight the significant role of consumer climate change engagement, being an outcome of individual wisdom, and an antecedent of psychological well-being and mitigation behavior. Additionally, the findings reveal its mediating role between individual wisdom and respectively psychological well-being and mitigation behavior. Finally, individual wisdom emerges as an antecedent of psychological well-being and mitigation behaviors. Theoretical and managerial implications of these findings are finally discussed.