Jaime Garcia-Iglesias, Katharine Relph, Robin Hiley, Jess Conway, Graham Richardson, Mary Stahl, Claire Oxlade, Rebecca Murphy-Hoefer, CarriAyne Jones, Meghan Perry
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Lifeline: a musical about antimicrobial resistance that raises awareness and inspires action
“Future generations must take on this responsibility to protect antibiotics at all costs. Before it is too late”. These are the words of Alexander Fleming’s character in the 2024 version of the musical Lifeline.
Antimicrobial resistance (AMR) is a growing global crisis. The bleak statistics that estimated 4.71 million deaths associated with AMR worldwide in 20211 require shifts in attitudes and behaviors towards antibiotics that can be challenging to implement. The World Health Organization (WHO) recently published a people-centered approach to addressing AMR with a key foundational step of effective governance, awareness and education within the healthcare sector and the general public2. Here we show that a strategy to support this is by using creative arts, storytelling and the generation of emotional responses to promote behavioral change3.
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