{"title":"政党诉求对投票年龄差异的影响","authors":"Laura Serra","doi":"10.1016/j.electstud.2025.102942","DOIUrl":null,"url":null,"abstract":"<div><div>Age is an increasingly significant driver of how citizens vote across established democracies. This paper contributes to the growing research in this area by assessing whether party appeals directed at younger voters have an impact on the growing age gap in party support. I test this in the context of the UK, one of the countries with the largest age gap in party support, with a survey experiment containing group appeals adapted from the Labour and Conservative 2019 electoral manifestos. These age-based appeals are both symbolic and substantive in nature, and cover both economic and cultural issues. Results show that appeals directed at the youth do not trigger a decrease in support from older voters. This is the case even for appeals containing young citizens’ cultural policy preferences. Moreover, while the Labour party has a clear advantage on youth support, the Conservative party is able to close this gap with proposals in line with the preferences of this cohort – especially around the issue of higher education funding.</div></div>","PeriodicalId":48188,"journal":{"name":"Electoral Studies","volume":"96 ","pages":"Article 102942"},"PeriodicalIF":2.9000,"publicationDate":"2025-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The impact of party appeals on age differences in voting\",\"authors\":\"Laura Serra\",\"doi\":\"10.1016/j.electstud.2025.102942\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>Age is an increasingly significant driver of how citizens vote across established democracies. This paper contributes to the growing research in this area by assessing whether party appeals directed at younger voters have an impact on the growing age gap in party support. I test this in the context of the UK, one of the countries with the largest age gap in party support, with a survey experiment containing group appeals adapted from the Labour and Conservative 2019 electoral manifestos. These age-based appeals are both symbolic and substantive in nature, and cover both economic and cultural issues. Results show that appeals directed at the youth do not trigger a decrease in support from older voters. This is the case even for appeals containing young citizens’ cultural policy preferences. Moreover, while the Labour party has a clear advantage on youth support, the Conservative party is able to close this gap with proposals in line with the preferences of this cohort – especially around the issue of higher education funding.</div></div>\",\"PeriodicalId\":48188,\"journal\":{\"name\":\"Electoral Studies\",\"volume\":\"96 \",\"pages\":\"Article 102942\"},\"PeriodicalIF\":2.9000,\"publicationDate\":\"2025-05-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Electoral Studies\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0261379425000484\",\"RegionNum\":2,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"POLITICAL SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electoral Studies","FirstCategoryId":"90","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0261379425000484","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
The impact of party appeals on age differences in voting
Age is an increasingly significant driver of how citizens vote across established democracies. This paper contributes to the growing research in this area by assessing whether party appeals directed at younger voters have an impact on the growing age gap in party support. I test this in the context of the UK, one of the countries with the largest age gap in party support, with a survey experiment containing group appeals adapted from the Labour and Conservative 2019 electoral manifestos. These age-based appeals are both symbolic and substantive in nature, and cover both economic and cultural issues. Results show that appeals directed at the youth do not trigger a decrease in support from older voters. This is the case even for appeals containing young citizens’ cultural policy preferences. Moreover, while the Labour party has a clear advantage on youth support, the Conservative party is able to close this gap with proposals in line with the preferences of this cohort – especially around the issue of higher education funding.
期刊介绍:
Electoral Studies is an international journal covering all aspects of voting, the central act in the democratic process. Political scientists, economists, sociologists, game theorists, geographers, contemporary historians and lawyers have common, and overlapping, interests in what causes voters to act as they do, and the consequences. Electoral Studies provides a forum for these diverse approaches. It publishes fully refereed papers, both theoretical and empirical, on such topics as relationships between votes and seats, and between election outcomes and politicians reactions; historical, sociological, or geographical correlates of voting behaviour; rational choice analysis of political acts, and critiques of such analyses.