Characterizing the skin of Thai women and its glow by combining consumer assessments and instrumental methods.

Background: The main objective of this research work is to understand how skin glow is perceived by women in Thailand. As the market is so rapidly evolving the consumers are clear about their expectations from skin care cosmetic products where they expect glowing skin as a key benefit with whatever skin colour they have.

Aims: To decode glow understanding of Thai women MATERIALS AND METHODS: A hybrid consumer and instrumental evaluation study done on Thai women with qualitative interviews of glow-seeking women and then capturing the skin colour, kinetics using instruments before and after using their skincare routine.

Results: The research helped to decode that in the Thai women population, dry skin is less prevalent as they perceived their skin to be dry (Corneometer value < 40), while 91% of the population perceived their skin to be normal, with a capacitance value ranging 55-62 units. In terms of skin colour of these women, it represents skin tone clusters Light warm, Light cool and Medium tones.

Discussion: From this research, we also understand the attributes linked to ideal skin glow are shine, suppleness and even skin, along with what key product deliverables are required to meet the consumer expectation.

Conclusion: The present study indicates some specificities of Thai consumers, whose expectations seem slightly different from other Asian needs. However this work is limited only to the immediate effects of cosmetic products. It is worth investigating further the long-term effects on the evolution of glow, the efficacy of different products that can best improve the facial glow to address the skin concerns and its correlation with the routine that is relevant to consumers.