Beyond technological rationality: analysis of cognitive components in innovative movements.

The influence of cognitive components such as attention and consciousness, perception and emotion, memory and mental patterns, language and meaning, problem-solving and creativity, decision-making and reasoning, and intelligence can be identified and tracked across many phenomena. Innovation is also effective as a consequence of the dynamic movement of these components. In the analysis of innovative movements, issues have been highlighted that have not been addressed by the rational and logical attitude of the technological approach, and in some cases, these issues are in direct opposition to the resulting rationalism from this attitude. To decipher these propositions, it is necessary to investigate the effects of cognitive components on innovative processes and then analyze the scope of these effects. The influence of creativity on innovative factors has been mentioned among the cognitive components, but the role of components such as perception, emotion, and meaning, which are introduced as stimuli for the initiation of an innovative movement, has been discussed less. Most products have an acceptable level of technology in their function, but they have deficiencies in the cognitive dimension. In fact, cognitive components can be considered a competitive advantage for firms.