考虑顾客细分的全渠道零售策略优化。

IF 3 4区 社会学 Q1 SOCIAL SCIENCES, INTERDISCIPLINARY
Shuangpeng Yang, Li Zhang
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引用次数: 0

摘要

与以往对固定物流节点的研究不同,本研究探讨了消费者分布如何影响商店选择和库存平衡,并整合了从商店发货的策略,以提高多期销售计划的履约率。具体来说,全渠道零售商(O-tailer)必须依次决定从供应商到配送中心(DC)的库存补充,从DC到商店的分配,以及哪个部门将完成在线订单。引入了一个多周期随机优化模型,并用鲁棒两阶段法求解。在第1阶段,我们使用K-means算法和轮廓系数来确定最优的商店数量。在第二阶段,采用线性决策规则(LDR)来决定补货、分配和订单完成数量。数值实验表明,RTA优于现有方法,即使在假设不完全满足的情况下,也能获得效率差距小于10%的解决方案。此外,敏感性分析表明,产品价格、履行成本、市场份额和客户分布的变化始终导致从商店发货策略获得更大的利润。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Optimizing an Omnichannel Retail Strategy Considering Customer Segmentation.

Unlike previous studies on fixed logistics nodes, this research explored how consumer distribution impacts store selection and inventory balance, integrating the ship-from-store strategy to increase fulfillment within multiperiod sales plans. Specifically, omnichannel retailers (O-tailer) must sequentially decide on inventory replenishment from suppliers to the distribution center (DC), allocation from the DC to stores, and which department will fulfill online orders. We introduce a multiperiod stochastic optimization model and solve it with a robust two-stage approach (RTA). In Stage 1, we use the K-means algorithm and silhouette coefficients to determine the optimal number of stores. In Stage 2, linear decision rule (LDR) are employed to decide on replenishment, allocation, and order fulfillment quantities. Numerical experiments show that RTA outperforms existing methods, achieving solutions with efficiency gaps of less than 10%, even when assumptions are not fully met. Additionally, the sensitivity analysis shows that variations in product prices, fulfillment costs, market share, and customer distribution consistently lead to greater profits with the ship-from-store strategy.

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来源期刊
Evaluation Review
Evaluation Review SOCIAL SCIENCES, INTERDISCIPLINARY-
CiteScore
2.90
自引率
11.10%
发文量
80
期刊介绍: Evaluation Review is the forum for researchers, planners, and policy makers engaged in the development, implementation, and utilization of studies aimed at the betterment of the human condition. The Editors invite submission of papers reporting the findings of evaluation studies in such fields as child development, health, education, income security, manpower, mental health, criminal justice, and the physical and social environments. In addition, Evaluation Review will contain articles on methodological developments, discussions of the state of the art, and commentaries on issues related to the application of research results. Special features will include periodic review essays, "research briefs", and "craft reports".
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