Education necessity for veterinary-producer relationship creation and sustainability: a mixed method study.

Objectives: To identify barriers to veterinarian-producer partnerships and suggest collaborative applied education as a means to enhance economic efficiency and sustainability of small and medium livestock operations and rural veterinary practices.

Materials and methods: A participatory needs assessment, exploring the willingness and barriers to producer-veterinarian partnerships to enhance small/medium livestock operations, was distributed to Texas producers and veterinarians. Quantitative and qualitative data were collected via online, closed-ended survey questions and free response interviews. Responses were analyzed using SPSS and HyperRESEARCH to identify relevant terms, ideas, patterns, or themes.

Results: Similar responses from 115 veterinarians and 58 producers revealed five major themes regarding relationship barriers: time, financial challenges, communication, competing perspectives, and respect. Overall producers reported greater willingness to partner in all areas, health care (90%), to achieve goals (80%), and to expand business (70%), than veterinarians. Veterinarian interviews revealed a need for increased animal health education among producers, while more than 60% of producers expressed high interest in continuing education on animal health topics.

Discussion: Veterinarians and producers experience similar barriers to establishing partnerships. Both groups also recognize a need for education and prefer in-person collaborative learning communities Such educational opportunities can encourage formal veterinary-producer partnerships and provide solutions that enhance the economic efficiency and sustainability of small/medium livestock operations.