补偿大学橄榄球运动员在大学橄榄球直播中的姓名、形象和肖像权

IF 2.5 3区经济学 Q2 ECONOMICS

Managerial and Decision Economics Pub Date : 2025-01-28 DOI:10.1002/mde.4465

Stacey L. Brook

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引用次数: 0

摘要

最近，NCAA允许学生运动员从第三方获得他们的名字、形象和肖像权（NIL），但不包括他们从电视转播中获得的NIL权利。然而，这些权利具有经济价值。采用反事实模型来确定大学媒体版权收入与电视收视率之间的关系，然后对该模型进行实证估计，以确定这些零版权的价值。结果显示，体育部门将向足球参与者支付大约5.4%的足球媒体版权收入，而足球参与者将为他们的零版权支付4739美元。

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Compensating College Football Players for Their Name, Image, and Likeness Rights From Live College Football Broadcasts

Recently, the NCAA has allowed student athletes to be compensated by third parties for their name, image, and likeness rights (NIL) but not their NIL rights from televised broadcasts. Yet these rights have an economic value. A counterfactual model is employed to determine how university media rights revenues relate to television viewership, and then, the model is empirically estimated to determine the value of these NIL rights. The results show the median athletic department would pay about 5.4% of their football media rights revenue to the football participants, and the median football participant would be paid $4739 for their NIL rights.

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来源期刊

Managerial and Decision Economics Multiple-

CiteScore

1.40

自引率

18.20%

发文量

242

期刊介绍： Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.