闭环供应链中制造商销售形式的选择

IF 2.7 3区 经济学 Q2 ECONOMICS
Haike Qiao, Bi Wang, Qin Su
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引用次数: 0

摘要

本研究建立程式化模型,探讨由制造商、线上平台和顾客组成的闭环供应链中,产品回收与线上销售模式的互动关系。制造商从客户那里收集二手产品,然后从仅经销商格式、仅市场格式以及经销商和市场格式中选择产品的销售格式。对于每种格式,首先得到最优决策(回收率、数量和价格)。值得注意的是,我们发现市场模式诱导制造商提高回收率。此外,我们的研究结果表明,制造商对销售模式的选择取决于使用收集的产品制造产品的节省成本和消费者对市场偏好相对于经销商模式的价值分数。特别是,如果价值部分较小,但节省的成本较大,则首选同时使用转售商和市场格式。并且,我们发现当制造商从仅经销商模式转变为经销商和市场模式时,经销商平台的销售价格下降。此外,我们在附录中做了一些扩展,以显示我们假设的稳健性,并为从业者提供进一步的指导。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Manufacturer Choice of Selling Format in a Closed-Loop Supply Chain

This study builds stylized models to discuss the interaction between product recovery and online selling format in a closed-loop supply chain, which comprises a manufacturer, online platforms, and customers. The manufacturer collects used products from customers, before choosing the product's selling format from the reseller only format, the marketplace only format, and both the reseller and marketplace formats. For each format, the optimal decisions (recovery rate, quantity, and price) are first obtained. Notably, we find that the marketplace format induces the manufacturer to improve the recovery rate. Furthermore, our results indicate that the manufacturer's choice of selling format depends on the saved cost of manufacturing a product using the collected products and the value fraction of customer preference for the marketplace relative to the reseller format. Specifically, if the value fraction is smaller but the saved cost is larger, using both the reseller and marketplace formats is preferred. And, we find that when the manufacturer changes from the reseller only format to both the reseller and marketplace formats, the selling price of the reseller platform decreases. Besides, we make some extensions to show the robustness of our assumptions and provide further guidelines for practitioners in the appendix.

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来源期刊
CiteScore
1.40
自引率
18.20%
发文量
242
期刊介绍: Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.
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