消费者光顾3d打印餐厅的动机是什么？：关注技术就绪指数

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-05-09 DOI:10.1016/j.ijhm.2025.104254

Pei Liu , Qianni (Jacqueline) Zhu , Heather (Markham) Kim , Abubaker Siddique , Jinsoo Hwang

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引用次数: 0

摘要

3D打印餐厅指的是使用基于先进软件的3D食品打印机制作食物的餐厅。本研究以自我决定理论（Self-Determination Theory， SDT）为基础，试图解释在3d打印餐厅的背景下，如何利用消费者创新动机（motivated consumer innovativeness， MCI）来形成行为意向。数据收集自技术就绪指数（TRI）排名较高的美国的320名受访者和TRI排名较低的孟加拉国的318名受访者。数据分析结果表明，在美国，功能性、享乐性和认知性轻度认知障碍对态度有积极影响，而在孟加拉国，功能性、享乐性和社会性轻度认知障碍对态度有积极影响。数据分析结果还显示，新产品知识有助于提高态度和信任，进而显著影响两国的行为意愿。最后，在认知MCI与态度、社会MCI与态度的关系中发现了TRI的调节作用。

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What motivates consumers to visit a 3D-printed food restaurant?: Focusing on the technology readiness index

3D-printed food restaurants refer to restaurants that serve food that is made using 3D food printers, which are based on advanced software. Grounded in Self-Determination Theory (SDT), this study tries to explain how to form behavioral intentions using motivated consumer innovativeness (MCI) in the context of 3D-printed food restaurant. The data was collected from 320 respondents in the U.S., which is a high-ranking country in terms of the technology readiness index (TRI), and from 318 respondents in Bangladesh, which is a low-ranking TRI country. The results of the data analysis indicated that functionally, hedonically, and cognitively MCI have a positive influence on attitude in the U.S., whereas functionally, hedonically, and socially MCI positively affect attitude in Bangladesh. The data analysis results also revealed that new product knowledge helps in regards to enhancing attitude and trust, which in turn significantly affect behavioral intention in both countries. Lastly, the moderating role of TRI was found in the relationship between (1) cognitively MCI and attitude and between (2) socially MCI and attitude.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.