{"title":"员工对危机溢出风险的感知:感知危机严重程度与企业应对策略的作用","authors":"Yijing Wang, Sabine Einwiller, Daniel Laufer","doi":"10.1111/1468-5973.70053","DOIUrl":null,"url":null,"abstract":"<p>While the spillover effect of crises is an emerging research topic in the field of crisis communication, little attention has been given to how employees perceive the risk of crisis spillover due to a corporate misconduct of another company. Employees are important stakeholders in an organization and closer to it than any other stakeholder group. Understanding employees' judgments of crisis spillover risk and response strategies helps to assess their advocacy behavior, which can protect the organization's reputation. This research addresses how perceived crisis severity and corporate response strategies affect employee perceptions of crisis spillover risk and their subsequent advocacy behavior. A pre-test (<i>N</i> = 181) identified three types of corporate misconduct (overcharging customers vs. data leak vs. selling rotten meat) that are characteristic for the supermarket industry. These scenarios were used in an online experiment with retail employees (<i>N</i> = 300) to examine the effects of two crisis response strategies (issuing a denial vs. no response) by a competitor supermarket for which they were asked to imagine working. The findings indicate that higher perceived severity of corporate misconduct correlates with an increased perceived crisis spillover risk to the industry. This perceived risk mediates the relationship between perceived crisis severity and the perceived spillover risk to an individual's own company. Furthermore, issuing a denial is perceived as more appropriate than offering no response, and it fosters greater employee advocacy behavior.</p>","PeriodicalId":47674,"journal":{"name":"Journal of Contingencies and Crisis Management","volume":"33 2","pages":""},"PeriodicalIF":2.6000,"publicationDate":"2025-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/1468-5973.70053","citationCount":"0","resultStr":"{\"title\":\"Employee Perceptions of Crisis Spillover Risk: The Role of Perceived Crisis Severity and Corporate Response Strategies\",\"authors\":\"Yijing Wang, Sabine Einwiller, Daniel Laufer\",\"doi\":\"10.1111/1468-5973.70053\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>While the spillover effect of crises is an emerging research topic in the field of crisis communication, little attention has been given to how employees perceive the risk of crisis spillover due to a corporate misconduct of another company. Employees are important stakeholders in an organization and closer to it than any other stakeholder group. Understanding employees' judgments of crisis spillover risk and response strategies helps to assess their advocacy behavior, which can protect the organization's reputation. This research addresses how perceived crisis severity and corporate response strategies affect employee perceptions of crisis spillover risk and their subsequent advocacy behavior. A pre-test (<i>N</i> = 181) identified three types of corporate misconduct (overcharging customers vs. data leak vs. selling rotten meat) that are characteristic for the supermarket industry. These scenarios were used in an online experiment with retail employees (<i>N</i> = 300) to examine the effects of two crisis response strategies (issuing a denial vs. no response) by a competitor supermarket for which they were asked to imagine working. The findings indicate that higher perceived severity of corporate misconduct correlates with an increased perceived crisis spillover risk to the industry. This perceived risk mediates the relationship between perceived crisis severity and the perceived spillover risk to an individual's own company. Furthermore, issuing a denial is perceived as more appropriate than offering no response, and it fosters greater employee advocacy behavior.</p>\",\"PeriodicalId\":47674,\"journal\":{\"name\":\"Journal of Contingencies and Crisis Management\",\"volume\":\"33 2\",\"pages\":\"\"},\"PeriodicalIF\":2.6000,\"publicationDate\":\"2025-05-04\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://onlinelibrary.wiley.com/doi/epdf/10.1111/1468-5973.70053\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Contingencies and Crisis Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1111/1468-5973.70053\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Contingencies and Crisis Management","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/1468-5973.70053","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
Employee Perceptions of Crisis Spillover Risk: The Role of Perceived Crisis Severity and Corporate Response Strategies
While the spillover effect of crises is an emerging research topic in the field of crisis communication, little attention has been given to how employees perceive the risk of crisis spillover due to a corporate misconduct of another company. Employees are important stakeholders in an organization and closer to it than any other stakeholder group. Understanding employees' judgments of crisis spillover risk and response strategies helps to assess their advocacy behavior, which can protect the organization's reputation. This research addresses how perceived crisis severity and corporate response strategies affect employee perceptions of crisis spillover risk and their subsequent advocacy behavior. A pre-test (N = 181) identified three types of corporate misconduct (overcharging customers vs. data leak vs. selling rotten meat) that are characteristic for the supermarket industry. These scenarios were used in an online experiment with retail employees (N = 300) to examine the effects of two crisis response strategies (issuing a denial vs. no response) by a competitor supermarket for which they were asked to imagine working. The findings indicate that higher perceived severity of corporate misconduct correlates with an increased perceived crisis spillover risk to the industry. This perceived risk mediates the relationship between perceived crisis severity and the perceived spillover risk to an individual's own company. Furthermore, issuing a denial is perceived as more appropriate than offering no response, and it fosters greater employee advocacy behavior.
期刊介绍:
The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.