员工对危机溢出风险的感知:感知危机严重程度与企业应对策略的作用

IF 2.6 3区 管理学 Q3 MANAGEMENT
Yijing Wang, Sabine Einwiller, Daniel Laufer
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引用次数: 0

摘要

虽然危机的溢出效应是危机沟通领域的一个新兴研究课题,但很少有人关注员工如何感知由于另一家公司的企业不当行为而导致的危机溢出风险。员工是组织中重要的利益相关者,比任何其他利益相关者群体都更接近组织。了解员工对危机外溢风险的判断和应对策略,有助于评估员工的倡导行为,从而保护组织的声誉。本研究探讨认知危机严重性和企业应对策略如何影响员工对危机外溢风险的认知和随后的倡导行为。一项预测试(N = 181)确定了超市行业特有的三种企业不当行为(向客户收取过高费用、泄露数据、销售腐肉)。这些场景被用于对零售员工(N = 300)的在线实验中,以检查竞争对手超市的两种危机应对策略(发布否认或不回应)的影响,他们被要求想象工作。研究结果表明,企业不当行为的严重程度越高,对行业的危机溢出风险的感知就越高。这种感知风险中介了感知危机严重程度和感知溢出风险对个人自己公司的关系。此外,发出否认比不回应更合适,它会促进更大的员工维权行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Employee Perceptions of Crisis Spillover Risk: The Role of Perceived Crisis Severity and Corporate Response Strategies

While the spillover effect of crises is an emerging research topic in the field of crisis communication, little attention has been given to how employees perceive the risk of crisis spillover due to a corporate misconduct of another company. Employees are important stakeholders in an organization and closer to it than any other stakeholder group. Understanding employees' judgments of crisis spillover risk and response strategies helps to assess their advocacy behavior, which can protect the organization's reputation. This research addresses how perceived crisis severity and corporate response strategies affect employee perceptions of crisis spillover risk and their subsequent advocacy behavior. A pre-test (N = 181) identified three types of corporate misconduct (overcharging customers vs. data leak vs. selling rotten meat) that are characteristic for the supermarket industry. These scenarios were used in an online experiment with retail employees (N = 300) to examine the effects of two crisis response strategies (issuing a denial vs. no response) by a competitor supermarket for which they were asked to imagine working. The findings indicate that higher perceived severity of corporate misconduct correlates with an increased perceived crisis spillover risk to the industry. This perceived risk mediates the relationship between perceived crisis severity and the perceived spillover risk to an individual's own company. Furthermore, issuing a denial is perceived as more appropriate than offering no response, and it fosters greater employee advocacy behavior.

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来源期刊
CiteScore
5.40
自引率
12.90%
发文量
51
期刊介绍: The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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