走向航空公司垂直战略的类型学

IF 3.9 2区工程技术 Q2 TRANSPORTATION

Journal of Air Transport Management Pub Date : 2025-05-02 DOI:10.1016/j.jairtraman.2025.102810

Lars-Michael Wendel , Sascha Albers , Wouter Dewulf

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引用次数: 0

摘要

垂直战略——航空公司在垂直行业结构中的垂直范围和定位——对公司绩效至关重要。本文基于2019年的数据，对75家航空公司进行了k-Means聚类分析，确定了四种航空公司的垂直战略类型：集中者、依赖者、外围者和寻求控制者，围绕垂直焦点、组织设置和市场环境这三个维度实现。我们的工作集中在航空公司战略的一个被忽视的领域，为航空公司垂直战略的评估和进一步分析提供了一个概念框架。我们的类型为航空公司的相对定位提供了实际意义，以评估和潜在地修改他们的战略，以提高竞争态势和盈利能力。

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Towards a typology of airline vertical strategies

Vertical strategy – airlines’ vertical scope and positioning in the vertical industry structure – is crucial for firm performance. This paper uses a k-Means cluster analysis of 75 airlines – based on data of the year 2019 – to identify four airline vertical strategy types: Concentrators, Dependents, Peripherals, and Control Seekers, materialising around the three dimensions of vertical focus, organisational setup, and market environment. Our work focuses on a yet neglected domain of airline strategy, offering a conceptual framework for the assessment and further analysis of airline vertical strategies. Our typology offers practical implications for airline companies in their relative positioning to evaluate and potentially revise their strategies to improve competitive posture and profitability.

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来源期刊

Journal of Air Transport Management TRANSPORTATION-

CiteScore

12.40

自引率

11.70%

发文量

期刊介绍： The Journal of Air Transport Management (JATM) sets out to address, through high quality research articles and authoritative commentary, the major economic, management and policy issues facing the air transport industry today. It offers practitioners and academics an international and dynamic forum for analysis and discussion of these issues, linking research and practice and stimulating interaction between the two. The refereed papers in the journal cover all the major sectors of the industry (airlines, airports, air traffic management) as well as related areas such as tourism management and logistics. Papers are blind reviewed, normally by two referees, chosen for their specialist knowledge. The journal provides independent, original and rigorous analysis in the areas of: • Policy, regulation and law • Strategy • Operations • Marketing • Economics and finance • Sustainability