{"title":"阻碍Z世代使用移动支付的因素","authors":"Johannes Schrank","doi":"10.1111/fcsr.70016","DOIUrl":null,"url":null,"abstract":"<p>This quantitative research investigates the adoption behavior of mobile payment (m-payment) services among Generation Z individuals in Thailand. Drawing upon the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), the study employs structural equation modeling to analyze a sample of 350 respondents. Extending the TAM framework, the article incorporates deterring factors to provide valuable insights into m-payment adoption behavior. The findings reveal that the deterring factors, that is, perceived costs, perceived risk, and technology anxiety, negatively impact behavioral intention. The results suggest that concerns over financial burdens, potential security threats, and apprehension towards new technologies may deter adoption.</p>","PeriodicalId":46383,"journal":{"name":"Family & Consumer Sciences Research Journal","volume":"53 4","pages":""},"PeriodicalIF":1.5000,"publicationDate":"2025-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Factors deterring the use of mobile payment among Generation Z\",\"authors\":\"Johannes Schrank\",\"doi\":\"10.1111/fcsr.70016\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p>This quantitative research investigates the adoption behavior of mobile payment (m-payment) services among Generation Z individuals in Thailand. Drawing upon the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), the study employs structural equation modeling to analyze a sample of 350 respondents. Extending the TAM framework, the article incorporates deterring factors to provide valuable insights into m-payment adoption behavior. The findings reveal that the deterring factors, that is, perceived costs, perceived risk, and technology anxiety, negatively impact behavioral intention. The results suggest that concerns over financial burdens, potential security threats, and apprehension towards new technologies may deter adoption.</p>\",\"PeriodicalId\":46383,\"journal\":{\"name\":\"Family & Consumer Sciences Research Journal\",\"volume\":\"53 4\",\"pages\":\"\"},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2025-04-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Family & Consumer Sciences Research Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://onlinelibrary.wiley.com/doi/10.1111/fcsr.70016\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"FAMILY STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Family & Consumer Sciences Research Journal","FirstCategoryId":"1085","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/fcsr.70016","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"FAMILY STUDIES","Score":null,"Total":0}
Factors deterring the use of mobile payment among Generation Z
This quantitative research investigates the adoption behavior of mobile payment (m-payment) services among Generation Z individuals in Thailand. Drawing upon the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM), the study employs structural equation modeling to analyze a sample of 350 respondents. Extending the TAM framework, the article incorporates deterring factors to provide valuable insights into m-payment adoption behavior. The findings reveal that the deterring factors, that is, perceived costs, perceived risk, and technology anxiety, negatively impact behavioral intention. The results suggest that concerns over financial burdens, potential security threats, and apprehension towards new technologies may deter adoption.
期刊介绍：
Publishing original research and scholarly reviews in areas of family and consumer sciences and related disciplines, Family & Consumer Sciences Research Journal is concerned with the general well-being of families and individuals, including such areas as child and family studies; clothing and textiles; consumer sciences education; family economics and management; food and nutrition; and housing, equipment, and design.
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