Effects of Weather and air quality on travel behavior

This study examines the impact of weather and air quality on tourist movement in Jeju Island, emphasizing the role of environmental factors in destination choice. Using multiple data sources and the Spatial Durbin Model (SDM), the analysis explores spatial-temporal relationships between environmental conditions and travel behavior. Results indicate that average temperature and wind speed positively influence tourist movement, while precipitation and PM2.5 have no significant effects. However, PM10 negatively affects travel behavior, suggesting that visible pollutants deter tourists due to perceived health risks. The study also identifies spatial spillover effects, where tourists favor areas with better environmental conditions, reducing visitation to adjacent regions with poorer air quality. These findings underscore the importance of integrating environmental data into tourism planning. By demonstrating how environmental factors shape tourist decisions, this research provides practical insights for destination management and contributes to sustainable tourism strategies.