消费者公正世界信念对人工智能推荐的影响：感知仁慈和自私的中介作用

IF 4.2 2区心理学 Q1 PSYCHOLOGY, SOCIAL

Cyberpsychology, behavior and social networking Pub Date : 2025-04-21 DOI:10.1089/cyber.2024.0513

Jungyong Ahn,Eunseo Kim

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引用次数: 0

摘要

本研究调查了用户的 "公正世界信念"（BJW）对人工智能（AI）代理推荐的说服力的影响。我们的预测是，用户对人类或人工智能代理的偏好会随其 "公正世界信念"（BJW）水平的不同而变化。结果表明，BJW 高的人对人类代理的推荐比对人工智能代理的推荐更有好感，而 BJW 低的人则更喜欢人工智能代理的推荐。这种交互作用是由对代理的仁慈和自私的认知所中介的，而这两种认知因 BJW 水平和代理类型的不同而不同。高 BJW 人认为人类代理更仁慈、更不自私，而低 BJW 人则表现出相反的模式。相比之下，人工智能代理的仁慈和自私感知不受 BJW 水平的影响。本研究通过确定 BJW 是影响人工智能代理说服效果的关键因素提供了理论见解，并表明感知到的仁慈和自私是这些效果背后的心理机制。这些发现还为根据消费者的 BJW 水平设计更有效的人工智能代理策略提供了实际指导。

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Effects of Consumers' Belief in a Just World on Artificial Intelligence Recommendations: Mediating Effects of Perceived Benevolence and Selfishness.

This study investigated the effect of users' "belief in a just world" (BJW) on the persuasiveness of artificial intelligence (AI) agents' recommendations. Our prediction that users' preferences for human or AI agents vary according to their BJW levels was tested experimentally. The results revealed that individuals with high BJW rated human agents' recommendations more favorably than those of AI agents, whereas those with low BJW preferred AI agents' ones. This interaction was mediated by the perceptions of the agents' benevolence and selfishness, which varied depending on the BJW levels and agent type. High-BJW individuals perceived human agents as more benevolent and less selfish, whereas low-BJW individuals showed the opposite pattern. In contrast, AI agents' benevolence and selfishness perceptions were not influenced by BJW levels. This study provides theoretical insights by identifying BJW as a key factor affecting AI agents' persuasive effects and suggests that perceived benevolence and selfishness are the psychological mechanisms behind these effects. These findings also offer practical guidance for designing more effective AI agent strategies tailored to consumer BJW levels.

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来源期刊

Cyberpsychology, behavior and social networking PSYCHOLOGY, SOCIAL-

CiteScore

9.60

自引率

3.00%

发文量

123

期刊介绍： Cyberpsychology, Behavior, and Social Networking is a leading peer-reviewed journal that is recognized for its authoritative research on the social, behavioral, and psychological impacts of contemporary social networking practices. The journal covers a wide range of platforms, including Twitter, Facebook, internet gaming, and e-commerce, and examines how these digital environments shape human interaction and societal norms. For over two decades, this journal has been a pioneering voice in the exploration of social networking and virtual reality, establishing itself as an indispensable resource for professionals and academics in the field. It is particularly celebrated for its swift dissemination of findings through rapid communication articles, alongside comprehensive, in-depth studies that delve into the multifaceted effects of interactive technologies on both individual behavior and broader societal trends. The journal's scope encompasses the full spectrum of impacts—highlighting not only the potential benefits but also the challenges that arise as a result of these technologies. By providing a platform for rigorous research and critical discussions, it fosters a deeper understanding of the complex interplay between technology and human behavior.