网络危机前错误信息:发言人联系和感知纠正质量对公众交际反应的中介作用

IF 2.6 3区 管理学 Q3 MANAGEMENT
Xuerong Lu, Yan Jin
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引用次数: 0

摘要

虽然在之前的危机沟通文献中,叙事被认为是一种强有力的有说服力的工具,但很少有关于危机错误信息纠正的实证研究考察了关于组织危机的基于叙事的错误信息的危险,以及组织如何通过使用叙事的预填表策略来纠正它。因此,本研究以组织错误信息危机为背景,考察了危机错误信息叙事与组织预掩体叙事之间的信息竞争,并通过角色连接和感知信息质量的中介作用,确定了将组织叙事说服作为稳健的预掩体信息传递策略的可行方法。减少社交媒体上的错误信息讨论,提高公众的社会矫正意愿。对352名美国成年人进行了一项1(错误信息:责备叙事)× 4(有组织的预隐瞒信息:责备叙事vs.受害者叙事vs.更新叙事vs.非叙事纠正)的被试设计在线实验。主要发现包括:(1)预掩体信息中包含的叙事策略对被试交际行为的直接影响有限;(2)发言人认同对被试交际行为(即错误信息讨论和社会矫正)的影响大于矫正质量感知;(3)被试对代言人的好感(不信任)与他们对代言人的性格认同正相关。理论和实践意义进一步讨论了使用可靠的说服工具——叙事——通过沟通行为打击错误信息叙事的潜力,以及错误信息和纠正信息之间竞争背后的机制。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Prebunking Crisis Misinformation Online: The Mediation Effect of Spokesperson Connection and Perceived Correction Quality on Publics' Communicative Responses

Prebunking Crisis Misinformation Online: The Mediation Effect of Spokesperson Connection and Perceived Correction Quality on Publics' Communicative Responses

While narrative is regarded as a powerfully persuasive tool in previous crisis communication literature, few empirical studies in crisis misinformation correction have examined the danger of narrative-based misinformation about an organizational crisis and how an organization might correct it via prebunking strategies using narratives. Thus, contextualized in an organizational misinformation crisis, this study examined the informational competition between crisis misinformation narrative and organizational prebunking narrative, as well as identified viable ways of using organizational narrative persuasion as a robust prebunking messaging strategy, via the mediation effects of character connection and perceived information quality, to reduce misinformation discussion on social media and increase publics' social correction intention. An online experiment with 1 (Misinformation: blame narrative) × 4 (Organizational prebunking message: blame narrative vs. victim narrative vs. renewal narrative vs. nonnarrative correction) between-subjects design was conducted with 352 US adults. Key findings include: (1) the narrative strategy included in the prebunking message exhibited limited direct effects on participants' communicative behaviors; (2) identification with the spokesperson had more impact than perceived correction quality on participants' communicative behaviors (i.e., misinformation discussion and social correction); and (3) participants' liking of the spokesperson (not trust) was positively associated with their character identification with the spokesperson. Theoretical and practical implications are further discussed in terms of the potential for using a solid persuasive tool -- narrative --to combat misinformation narrative through communicative behaviors, as well as the mechanism behind the competition between misinformation and corrective information.

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来源期刊
CiteScore
5.40
自引率
12.90%
发文量
51
期刊介绍: The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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