口渴陷阱与快速剪辑：TikTok "编辑 "对政治家评价的影响

IF 5.5 1区文学 Q1 COMMUNICATION

Social Media + Society Pub Date : 2025-04-12 DOI:10.1177/20563051251329990

Kevin Munger, Valerie Li

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引用次数: 0

摘要

TikTok以及相关的录制和编辑短视频的技术，在在线交流中占据了越来越大的份额。以前的社交媒体形式，包括静态图像，尤其是文本，引起了人们对传播真实性的极大关注：一个陈述是真的还是假的？事件真的发生了吗？对于特定类型的程式化、高度编辑的短视频来说，这是无关紧要的——制作一个引人注目的视频，在特定的光线下描绘一个突出的人物。我们进行了一项实验，以评估对知名政治家的“编辑”是否会改变选民的看法。我们发现，“口渴陷阱”编辑会增加人们对政治家吸引力的看法，而“坏蛋”编辑会提高对唐纳德·特朗普（Donald Trump）的整体评价（但对乔·拜登（Joe Biden）没有影响）。描述性地，我们给出了对特朗普、拜登、伯尼·桑德斯和小罗伯特·f·肯尼迪（“RFK”）的吸引力评估的分布，显示出显著的差异。

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Thirst Traps and Quick Cuts: The Effects of TikTok “Edits” on Evaluations of Politicians

TikTok and the associated technologies for recording and editing short-form video constitute a large and growing portion of online communication. Previous modalities of social media, including static images and especially text, engendered significant attention to the facticity of the communication: was a statement true or false? Did an event actually take place? For a certain genre of stylized, highly edited short-form video, this is beside the point—which is to produce a compelling video that portrays a prominent figure in a particular light. We conduct an experiment to evaluate whether “edits” of prominent politicians can change voter perceptions. We find that “thirst trap” edits cause an increase in perceptions of politician attractiveness and that “badass” edits improve overall evaluations of Donald Trump (but not Joe Biden). Descriptively, we present a distribution of the evaluations of the attractiveness of Trump, Biden, Bernie Sanders, and Robert F. Kennedy Jr (“RFK”), demonstrating significant variation.

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.