基于2T复合模型的城市居民绿色交通方式选择意愿研究——以北京市为例

IF 4.1 2区工程技术 Q2 BUSINESS

Research in Transportation Business and Management Pub Date : 2025-04-11 DOI:10.1016/j.rtbm.2025.101376

Yiting Wang , Congxu Li , Songlin Yang , Long Ye , Ming Guo

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引用次数: 0

摘要

促进绿色交通已成为世界范围内城市规划的重点。移动即服务（MaaS）平台作为一种创新的解决方案已经得到越来越多的采用，它集成了各种运输方式，以优化资源分配，提高出行效率和便利性。然而，公众对MaaS平台的接受程度及其对采用绿色交通选择意愿的影响仍未得到充分探讨。本研究以北京市城市居民为研究对象，将技术接受模型（TAM）与计划行为理论（TPB）相结合，建立了双技术模型（2t模型）。利用北京市355名居民的问卷数据对模型进行了实证检验，并通过Smart PLS 4.0和Amos 23.0对影响绿色交通出行意愿的因素进行了分析。研究发现，感知有用性和感知易用性正向影响居民使用绿色交通工具的意愿。此外，对绿色交通的态度、主观规范和感知行为控制调节并增强了这种效应。本研究为MaaS平台的推广和绿色交通政策的制定提供了大量的实证支持。它还证实了TAM和TPB是理解绿色交通采用的有效框架，为政策干预提供了宝贵的理论见解。

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A study on urban residents' intention to choose green transportation modes based on the 2T composite model: A case study of Beijing, China

Promoting green transportation has become a key priority in urban planning worldwide. Mobility-as-a-Service (MaaS) platforms have gained increasing adoption as an innovative solution that integrates various modes of transport to optimize resource allocation and enhance travel efficiency and convenience. However, the public's acceptance of MaaS platforms and their impact on the intention to adopt green transportation options remain underexplored. This study focuses on urban residents in Beijing and develops a dual-technology model (2 T model), combining the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). The model was empirically tested using questionnaire data from 355 residents in Beijing, with analyses conducted through Smart PLS 4.0 and Amos 23.0 to examine the factors influencing the intention to adopt green transportation. The findings reveal that perceived usefulness and perceived ease of use positively influence residents' intention to use green transportation. Moreover, attitudes toward green transportation, subjective norms, and perceived behavioral control mediate and enhance this effect. This research provides substantial empirical support for the promotion of MaaS platforms and the formulation of green transportation policies. It also confirms that TAM and TPB are effective frameworks for understanding green transportation adoption, offering valuable theoretical insights for policy interventions.

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来源期刊

Research in Transportation Business and Management Multiple-

CiteScore

7.10

自引率

8.30%

发文量

175

期刊介绍： Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector