滑雪旅游和目的地吸引力：疫情前后韩国和中国市场的两个独立的重要性绩效分析

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Management Perspectives Pub Date : 2025-04-08 DOI:10.1016/j.tmp.2025.101360

Xiaoting Chi , Bin Zhang , Chengcai Tang , Heng Zhou , Heesup Han

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引用次数: 0

摘要

随着滑雪旅游业的不断复苏，滑雪目的地绩效和滑雪游客的体验质量已成为滑雪旅游吸引力和竞争力的重要关注点。本研究采用定性与定量相结合的方法，包括心理测量半结构化访谈法、德尔菲法和三种重要性-绩效分析（IPAs），来确定滑雪目的地吸引力综合指标（SDAIs）。考虑到大流行前后游客的观念和行为的差异，进行了两次单独的IPAs以进行比较评价。调查对象是中国和韩国的滑雪游客。SDAIs包括13个维度，IPAs的结果揭示了滑雪游客对SDAIs重要性和表现的看法存在显著差异。本研究对提高滑雪目的地吸引力和滑雪旅游体验具有重要的理论和管理指导意义。

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Ski tourism and destination attractiveness: Two separate importance-performance analyses before and after the pandemic in Korean and Chinese markets

With the ski tourism in continual recovery, ski destination performance and ski tourists' experience quality have become significant concerns for ski tourism attractiveness and competitiveness. This study employed qualitative and quantitative methods to identify the comprehensive ski destination attractiveness indicators (SDAIs), including psychometric semi-structured interviews, the Delphi technique, and three types of importance-performance analyses (IPAs). Considering the differences in tourist perceptions and behaviors before and after the pandemic, two separate IPAs were conducted for a comparative evaluation. The survey respondents were ski tourists in China and South Korea. The SDAIs included 13 dimensions, and the results of IPAs revealed compelling differences in ski tourists' perceptions concerning the importance and performance of SDAIs. This study provided significant theoretical and managerial guidance for improving both ski destination attractiveness and ski travel experience.

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.