与情绪相关的生理状态如何影响经济决策。

Roeland Heerema, Mathias Pessiglione
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摘要

在做决定时,相对于理性规范,人类容易受到各种偏见的影响。一个重要的因素是情感状态的偶然变化,比如情绪在快乐和悲伤之间的变化。我们之前开发了一个计算模型,其中情绪通过形成面对成本和寻求更多回报的倾向来影响选择。在这里,我们概括了这一理论,以解释快乐和悲伤的具体诱因如何影响不同类型的经济决策,这些决策涉及成本(风险、延迟、努力)和收益(经济回报)之间的权衡。在探索性和验证性研究(N = 94)中,我们观察到短暂情绪状态所产生的一致偏差,无论是通过自我报告(幸福感减去悲伤)评估,还是从生理测量(面部表情效价乘以自主觉醒强度)推断。我们的计算模型很好地解释了这种选择偏差,即无论成本类型(风险、延迟或努力)如何,在奖励更多但成本更高的选择中,都会增加一种情绪比例的奖励。此外,决策过程中的注视追踪证实,选择偏差是由早期对情绪一致选项的偏好驱动的。总之,这些结果证明了从情感状态的客观测量来预测非理性选择的可行性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How mood-related physiological states bias economic decisions.

When making decisions, humans are susceptible to all sorts of biases, relative to rational norms. An important factor is incidental changes in affective states, such as variations in mood between happiness and sadness. We previously developed a computational model, in which mood affects choice by forming a predisposition to face costs and seek more rewards. Here, we generalized this theory to account for how specific inductions of happiness and sadness affect different types of economic decisions involving a tradeoff between costs (risk, delay, effort) and benefits (financial rewards). Across exploratory and confirmatory studies (N = 94), we observed a consistent bias exerted by transitory mood states, whether they were assessed through self-reports (rated happiness minus sadness) or inferred from physiological measures (valence of facial expression times intensity of autonomous arousal). This choice bias was best explained by our computational model, with a mood-scaled bonus added to the value of the more rewarded but more costly option, irrespective of the cost type (risk, delay or effort). Additionally, gaze tracking during decision making confirmed that the choice bias was driven by an early preference for the mood-congruent option. Together, these results demonstrate the feasibility of predicting irrational choices from objective measures of affective states.

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