黑色药丸:(重新)在YouTube网红时代概念化黑人权利

IF 5.5 1区 文学 Q1 COMMUNICATION
Marisa A. Smith, Sarah Shugars, Shaimaa Khanam, Adanma Mbonu, Om Sai Krishna Madhav Lella, Christina L. Myers
{"title":"黑色药丸:(重新)在YouTube网红时代概念化黑人权利","authors":"Marisa A. Smith, Sarah Shugars, Shaimaa Khanam, Adanma Mbonu, Om Sai Krishna Madhav Lella, Christina L. Myers","doi":"10.1177/20563051251329078","DOIUrl":null,"url":null,"abstract":"Political influencers use YouTube to share political media, a practice that has proven integral in the curation of alternative influence networks among the political right. This study examines how Black conservative influencers express Black conservative thought within the broader conservative ecosystem, examining their topics of discussion and comparing these narratives to those of other conservatives within these networks. We employ BERTopic modeling to analyze 17,136 transcripts of YouTube videos produced by Black conservative influencers ( <jats:italic>N</jats:italic> = 70) between 1 January 2013 and 31 December 2023, and 158,833 transcripts of videos algorithmically recommended from this content. In addition, we use a pre-trained encoder-only transformer model to estimate the ideology of these influencers compared to those of other conservative actors in their network. We find that Black conservative influencers conveyed a statistically uniform narrative when discussing race and discrimination, a topic that was not only the most prevalent among them but also received the highest engagement, particularly coinciding with the political rise of Donald Trump. In line with traditional Black conservative thought, these influencers incorporated color-blind narratives discounting anti-Black racism. However, reflecting modern shifts in conservativism, Black conservatives also adopted cultural conservatism, particularly discussing the existence of anti-White racism. We discuss our findings in consideration of micro-celebrity practices that present Black conservatives as “authentic” voices on race, and its implications for legitimizing racial animus and White identity politics.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"38 1","pages":""},"PeriodicalIF":5.5000,"publicationDate":"2025-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Black Pill: (Re)conceptualizing the Black Right in the Era of YouTube Influencers\",\"authors\":\"Marisa A. Smith, Sarah Shugars, Shaimaa Khanam, Adanma Mbonu, Om Sai Krishna Madhav Lella, Christina L. Myers\",\"doi\":\"10.1177/20563051251329078\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Political influencers use YouTube to share political media, a practice that has proven integral in the curation of alternative influence networks among the political right. This study examines how Black conservative influencers express Black conservative thought within the broader conservative ecosystem, examining their topics of discussion and comparing these narratives to those of other conservatives within these networks. We employ BERTopic modeling to analyze 17,136 transcripts of YouTube videos produced by Black conservative influencers ( <jats:italic>N</jats:italic> = 70) between 1 January 2013 and 31 December 2023, and 158,833 transcripts of videos algorithmically recommended from this content. In addition, we use a pre-trained encoder-only transformer model to estimate the ideology of these influencers compared to those of other conservative actors in their network. We find that Black conservative influencers conveyed a statistically uniform narrative when discussing race and discrimination, a topic that was not only the most prevalent among them but also received the highest engagement, particularly coinciding with the political rise of Donald Trump. In line with traditional Black conservative thought, these influencers incorporated color-blind narratives discounting anti-Black racism. However, reflecting modern shifts in conservativism, Black conservatives also adopted cultural conservatism, particularly discussing the existence of anti-White racism. We discuss our findings in consideration of micro-celebrity practices that present Black conservatives as “authentic” voices on race, and its implications for legitimizing racial animus and White identity politics.\",\"PeriodicalId\":47920,\"journal\":{\"name\":\"Social Media + Society\",\"volume\":\"38 1\",\"pages\":\"\"},\"PeriodicalIF\":5.5000,\"publicationDate\":\"2025-03-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Social Media + Society\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/20563051251329078\",\"RegionNum\":1,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Media + Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/20563051251329078","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0

摘要

政治影响者使用 YouTube 分享政治媒体,这种做法已被证明是策划政治右派中另类影响网络不可或缺的一部分。本研究探讨了黑人保守主义影响者如何在更广泛的保守主义生态系统中表达黑人保守主义思想,研究了他们的讨论主题,并将这些叙述与这些网络中其他保守主义者的叙述进行了比较。我们采用 BERTopic 模型分析了黑人保守派影响者(N = 70)在 2013 年 1 月 1 日至 2023 年 12 月 31 日期间制作的 17,136 份 YouTube 视频记录誊本,以及根据这些内容通过算法推荐的 158,833 份视频记录誊本。此外,我们还使用预先训练好的仅编码器转换器模型来估计这些影响者的意识形态,并与他们网络中的其他保守派行为者的意识形态进行比较。我们发现,黑人保守派影响者在讨论种族和歧视问题时所传达的叙事在统计学上是一致的,而种族和歧视不仅是这些影响者中最普遍的话题,也是他们参与度最高的话题,尤其是在唐纳德-特朗普(Donald Trump)在政治上崛起的时候。与传统的黑人保守主义思想相一致,这些有影响力的人在叙述时采用了肤色盲,对反黑人的种族主义不屑一顾。然而,为了反映现代保守主义的转变,黑人保守主义者也采用了文化保守主义,尤其是讨论反白人种族主义的存在。我们在讨论我们的发现时,考虑到了将黑人保守主义者作为种族问题 "真实 "声音的微观名人实践,以及其对种族仇恨和白人身份政治合法化的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Black Pill: (Re)conceptualizing the Black Right in the Era of YouTube Influencers
Political influencers use YouTube to share political media, a practice that has proven integral in the curation of alternative influence networks among the political right. This study examines how Black conservative influencers express Black conservative thought within the broader conservative ecosystem, examining their topics of discussion and comparing these narratives to those of other conservatives within these networks. We employ BERTopic modeling to analyze 17,136 transcripts of YouTube videos produced by Black conservative influencers ( N = 70) between 1 January 2013 and 31 December 2023, and 158,833 transcripts of videos algorithmically recommended from this content. In addition, we use a pre-trained encoder-only transformer model to estimate the ideology of these influencers compared to those of other conservative actors in their network. We find that Black conservative influencers conveyed a statistically uniform narrative when discussing race and discrimination, a topic that was not only the most prevalent among them but also received the highest engagement, particularly coinciding with the political rise of Donald Trump. In line with traditional Black conservative thought, these influencers incorporated color-blind narratives discounting anti-Black racism. However, reflecting modern shifts in conservativism, Black conservatives also adopted cultural conservatism, particularly discussing the existence of anti-White racism. We discuss our findings in consideration of micro-celebrity practices that present Black conservatives as “authentic” voices on race, and its implications for legitimizing racial animus and White identity politics.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
Social Media + Society
Social Media + Society COMMUNICATION-
CiteScore
9.20
自引率
3.80%
发文量
111
审稿时长
12 weeks
期刊介绍: Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信