A Kind of Magic: Social Representations of Magic from Magicians and non-Magicians

Magic is an art form that creates illusory experiences of impossibility by generating a conflict between what we witness and what we believe about the world. The uniqueness of this art has intrigued researchers for over a century. The present study explores the social representations of magic among magicians and non-magicians to understand how these groups perceive magic. Utilizing the framework of Social Representations (SR), which encompasses shared ideas and beliefs, this research aims to better understand the existence of differentiated perceptions of the same object based on one's relationship and proximity to it. The study involved 424 participants, including magicians and non-magicians, who were asked to list words associated with magic. The hierarchical, descending classification analysis revealed five distinct classes of representations, highlighting differences based on interest and expertise in magic. Magicians view magic positively, emphasizing the emotional exchange with the audience, while non-magicians exhibit varied perspectives, from indifference to fascination, influenced by cognitive conflicts and emotional responses. These findings underline the importance of understanding diverse perceptions to enhance the magical experience and suggest further research into how prior beliefs and representations influence the suspension of disbelief.