竞选信息预测试中感知信息有效性的诊断：信息间相关性和信息对站立性比较的多层次分析

IF 6.1 1区文学 Q1 COMMUNICATION

Journal of Communication Pub Date : 2025-03-23 DOI:10.1093/joc/jqaf006

Sungeun Chung, Byeong-Hyeon Lee, Youllee Kim

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引用次数: 0

摘要

感知信息有效性（PME）是否可以诊断竞选信息预测试中实际信息效果（AME）的差异，以及如何检测感知信息有效性的诊断性一直存在争议。为了解决这些问题，我们进行了一项涉及19条竞选消息（N = 760）的调查，并统计分析了消息之间、消息内和消息间分解的PME-AME相关性之间的多层次关系。从我们的分析来看，我们主张对消息间PME - ame相关性进行多层次分析，作为测试PME诊断性的最佳方法。我们还评估了O 'Keefe（2018）的消息对站立比较方法，并建议使用统计显著性检验来检验消息之间的PME差异。消息间PME - AME的相关性为强正相关（大于0.824），94.5%的消息对PME站立与AME站立相对应。我们的研究结果证实PME是AME的诊断。

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Diagnosticity of perceived message effectiveness in campaign message pretesting: multilevel analysis of the between-message correlation and message-pair standing comparisons

Whether perceived message effectiveness (PME) can be diagnostic for the differences of actual message effect (AME) in campaign message pretesting and how the diagnosticity of PME should be tested have been controversial. To address these issues, we conducted a survey involving 19 campaign messages (N = 760) and statistically analyzed the multilevel relationships among the between-message, within-message, and disaggregated across-message PME–AME correlations. From our analysis, we advocate for a multilevel analysis of between-message PME–AME correlation as the optimal method for testing PME’s diagnosticity. We also evaluated O’Keefe’s (2018) message-pair standing comparison method and suggested using statistical significance tests to examine PME differences between messages. The between-message PME–AME correlations were strongly positive (greater than 0.824), and PME standing corresponded with AME standing in 94.5% of the message-pairs. Our findings confirm that PME is diagnostic for AME.

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来源期刊

Journal of Communication COMMUNICATION-

CiteScore

11.60

自引率

5.10%

发文量

期刊介绍： The Journal of Communication, the flagship journal of the International Communication Association, is a vital publication for communication specialists and policymakers alike. Focusing on communication research, practice, policy, and theory, it delivers the latest and most significant findings in communication studies. The journal also includes an extensive book review section and symposia of selected studies on current issues. JoC publishes top-quality scholarship on all aspects of communication, with a particular interest in research that transcends disciplinary and sub-field boundaries.