Metaverse technology in sustainable supply chain management: Experimental findings

The metaverse is a transformative force in supply chain information systems, particularly in the context of decision-making processes focusing on sustainable development goals. Thus, this study examines: How does the metaverse among stakeholders contribute to the supply chain decision-making processes regarding sustainable development goals? This study is among the first to provide empirical data examining the impact of the metaverse on stakeholders' sustainability assessment. Additionally, we examine how the metaverse influences supply chain collaboration and logistics decisions efficiency, particularly concerning their significant environmental implications. Through the lens of the practice-based theory, we test the proposed relationships using empirical data collected through a scenario-based survey. Furthermore, we analyzed tweets containing the keywords “metaverse” and “supply chain” to identify related topics and sentiments regarding the metaverse. The text mining analysis revealed three primary topics: logistics, digitalization, and sustainability. Results from the sentiment analysis indicated a predominantly positive attitude towards the metaverse within supply chains.