A longitudinal study of user continuance intention to use public digital cultural services

Public digital cultural services (PDCS) have significant potential to address the public's fundamental digital cultural needs. The factors affecting PDCS user continuance intention and the longitudinal effects of these factors were explored. A conceptual model was developed and validated using structural equation modeling to analyze two waves of panel data collected from 277 PDCS users. The results suggest that the antecedent factors affecting PDCS user continuance intention include information quality and service quality, while mediating factors include satisfaction, perceived usefulness, flow experience, and expectation confirmation. In the early stage, the direct positive effect of service quality on perceived usefulness was stronger than that of information quality. In the later stage, the direct positive effects of flow experience on continuance intention, expectation confirmation on satisfaction, and information quality on expectation confirmation became statistically significant. This longitudinal study proposed a theoretical model that enhances the understanding of PDCS user continuance intention and provides practical implications for PDCS practitioners.