评价前南斯拉夫各国葡萄酒旅游的潜力

IF 3.6 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Outdoor Recreation and Tourism-Research Planning and Management Pub Date : 2025-02-20 DOI:10.1016/j.jort.2025.100863

Radmila Jovanović , Fernando Almeida-García , Rafael Cortés-Macías , Krzysztof Parzych

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引用次数: 0

摘要

我们对前南斯拉夫各国葡萄酒产区的旅游潜力进行了一项研究，该地区经历了广泛的经济和政治变革。本文提出了一种新的基于开放数据的葡萄酒产区和酒庄旅游潜力评价分析模型。为了研究目的，采用了通过开放街道地图、谷歌地图、CORINE土地覆盖、数字高程模型和所分析国家的官方数据库提供的开放地理数据。利用多标准法和地理信息系统对旅游潜力进行了评价。与葡萄酒旅游活动相关的变量分为六个主要旅游因素（文化景点，住宿等）。另一方面，对葡萄园区和酒庄的葡萄酒旅游潜力进行了计算，并将结果转化为识别旅游变量的地图，并捕获在三个潜力地图中：旅游因素，葡萄园和酒庄：1)旅游因素结果突出了与某些旅游资源（海洋，自然和遗产区）密切相关的具有高旅游潜力的地区。得分最高的是克罗地亚和斯洛文尼亚的葡萄酒产区，尤其是那些靠近海边的地区。ii)葡萄酒旅游高水平的葡萄园区位于类似的地区，达尔马提亚、伊斯特拉和斯洛文尼亚与克罗地亚之间的边境地区。iii)具有高旅游潜力的酒庄位于达尔马提亚和贝尔格莱德周围的多瑙河流域，以及黑山地区。管理方面的影响：该研究确定了南斯拉夫前各共和国改善葡萄酒旅游管理的一系列具体措施。本文还提出了针对公共和私营管理者的一般措施：i)加强对农民的旅游管理培训。ii)促进旅游和创建葡萄酒旅游、美食和自然旅游套餐。iii)发展住宿基础设施和改善互联网网络。iv)寻找对葡萄酒旅游、美食和自然感兴趣的游客群体。v)为葡萄酒行业和葡萄酒旅游业开发优质品牌。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Assessment of wine tourism potential in the countries of the former Yugoslavia

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Assessment of wine tourism potential in the countries of the former Yugoslavia

We conducted a study on the tourism potential of the wine-growing areas of the countries of the former Yugoslavia, a region that has undergone extensive economic and political changes. We propose a new analysis model based on the open data for the evaluation of the tourism potential in wine-growing areas and wineries. For the research purposes, open geodata available through Open Street Maps, Google Maps, CORINE Land Cover, Digital Elevation Model and official databases of the countries analysed were taken. The tourism evaluation of the potential was carried out using a multicriterial method and the Geographic Information System. The variables linked to the wine tourism activity are grouped into six main tourism factors (cultural attractions, accommodation offer, etc.). On the other hand, the potential for wine tourism in the vineyard areas and winery are calculated, and the results are translated into maps that identify the tourism variables and are captured in three potential maps: Tourism factors, Vineyards and Wineries:

i)
Tourism factor results highlight the areas with a high tourism potential that have a close connection with some tourism resources (sea, natural and heritage areas). The best scores were obtained in the wine-growing areas of Croatia and Slovenia, especially those located near the sea.
ii)
Vineyard areas with a high level of wine tourism are located in the similar areas, Dalmatia, Istria and border areas between Slovenia and Croatia.
iii)
Wineries with high tourism potential are located in Dalmatia and the Danube valley around Belgrade, and areas of Montenegro.

Management implications: The study identifies a series of specific measures for each of the former republics of Yugoslavia to improve wine tourism management. General measures for public and private managers are also proposed:

i)
Improving the training of farmers in tourism management.
ii)
Tourism promotion and creation of tourism packages for wine tourism, as well as gastronomy and nature.
iii)
Development of accommodation infrastructures and improvement of the internet network.
iv)
Search for segments of travellers interested in wine tourism, gastronomy and nature.
v)
Development of quality brands for the wine sector and wine tourism sector.

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来源期刊

Journal of Outdoor Recreation and Tourism-Research Planning and Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.70

自引率

5.30%

发文量

期刊介绍： Journal of Outdoor Recreation and Tourism offers a dedicated outlet for research relevant to social sciences and natural resources. The journal publishes peer reviewed original research on all aspects of outdoor recreation planning and management, covering the entire spectrum of settings from wilderness to urban outdoor recreation opportunities. It also focuses on new products and findings in nature based tourism and park management. JORT is an interdisciplinary and transdisciplinary journal, articles may focus on any aspect of theory, method, or concept of outdoor recreation research, planning or management, and interdisciplinary work is especially welcome, and may be of a theoretical and/or a case study nature. Depending on the topic of investigation, articles may be positioned within one academic discipline, or draw from several disciplines in an integrative manner, with overarching relevance to social sciences and natural resources. JORT is international in scope and attracts scholars from all reaches of the world to facilitate the exchange of ideas. As such, the journal enhances understanding of scientific knowledge, empirical results, and practitioners'' needs. Therefore in JORT each article is accompanied by an executive summary, written by the editors or authors, highlighting the planning and management relevant aspects of the article.