“分期”占卜经济表现:比较创业和传销加密货币项目

IF 1.2 2区 社会学 Q2 ANTHROPOLOGY
Yathukulan Yogarajah
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引用次数: 0

摘要

这篇文章提供了“阶段”,这是一种原创的方法,可以将注意力集中在一种特殊的占卜经济表现上:将想象中的有利可图的未来折叠到现在,以创造出有利可图的未来即将到来或已经实现的印象。利用来自初创公司和多层次营销(MLM)加密货币部门的人种学材料,并利用“阶段”作为概念/双关语-在空间和时间意义上-我展示了经济表现必须如何“登台”以说服人们投资。“舞台”经济表演导致创造一个高度兴奋的物理空间,专业知识,以及一段时间,人们必须以创新的方式思考,以实现有利可图的未来。在这些条件下,“阶段”揭示了合法和非法项目之间的界限如何变得难以区分。做你的“尽职调查”来区分这两者绝不是直截了当的。尽管欧美金融精英声称创业公司和传销是两极对立,但本文证明了它们惊人的相似之处。更广泛地说,“阶段”揭示了经济绩效如何获得效力,如何超越特定地点,并开始对人产生影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
‘Staging’ divinatory economic performances: Comparing startup and MLM cryptocurrency projects « Mise en scène » de performances économiques divinatoires : comparaison de projets de cryptomonnaies de startups et de réseaux de vente multiniveau

This article offers ‘stages’, an original device, to sharpen the focus on a particular divinatory economic performance: the folding of imagined profitable futures into the present to create the impression that profitable futures are imminent or already realized. Drawing on ethnographic material from the startup and multi-level marketing (MLM) cryptocurrency sectors, and utilizing ‘stages’ as a concept/pun – in the spatial and temporal sense – I show how economic performances must be ‘staged’ to convince people to invest. ‘Staging’ economic performances leads to creating a physical space of heightened excitement, expertise, and a temporal period that is experienced as urgent where one must think in an innovative way to bring about a profitable future. Under these conditions, ‘stages’ reveals how the line between a legitimate and an illegitimate project becomes indistinguishable to those on the ground. Doing your ‘due diligence’ to discern between the two is anything but straightforward. Despite claims by Euro-American financial elites that startups and MLMs are polar opposites, this article demonstrates their striking similarity. More broadly, ‘stages’ reveals how economic performances gain efficacy, travel beyond specific sites, and come to act on people.

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来源期刊
CiteScore
2.80
自引率
8.30%
发文量
175
期刊介绍: The Journal of the Royal Anthropological Institute is the principal journal of the oldest anthropological organization in the world. It has attracted and inspired some of the world"s greatest thinkers. International in scope, it presents accessible papers aimed at a broad anthropological readership. It is also acclaimed for its extensive book review section, and it publishes a bibliography of books received.
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