Radiation Communication: Thoughts and Considerations.

Abstract: The importance of effective communication cannot be overstated. What you say and how you say it matters, and this is a basic truth of effective communication. A misunderstanding of radiation effects can lead people to make decisions they may not have otherwise made had they been more aware of the true nature of the potential hazard. When addressing topics that may cause anxiety in people, it is important to communicate in understandable terms while still relaying factual and useful information. It can be difficult to take a complicated topic and simplify it into terms that are easily understood, all while maintaining factual integrity. However, communication is more than simply the words we say. Most people understand the roles body language and physical appearance have on message reception. Additionally, many people overlook other considerations that may help to motivate behavior change, such as emotion, social networks, and group identity. While the communicator may not have a firm grasp on all communication complexities, one characteristic that should be embraced by all communicators is empathy. The word "radiation" can be a scary-or otherwise anxiety-inducing-word. It can cause stress and fear in many audiences, including first responder audiences. We must understand and address that people may be afraid or otherwise anxious before we tell them what to do. Whether helping an individual who has radiation-related concerns about an upcoming medical procedure or influencing the public's willingness to accept protective action recommendations during a radiation emergency, the consequences of effective communications can be far reaching and significantly affect both small-scale and large-scale responses to radiological incidents.Health Phys. 127(0):000-000; 2024.