Understanding the role of electric vehicle perception in shaping EV adoption intention

Although the factors influencing electric vehicle (EV) adoption intention have been studied extensively, the impact of EV perception remains less clear. This study aims to uncover the effects of EV perception—comprising environmental benefits, instrumental attributes, and incentive policies—on EV adoption intention. A multiple indicator multiple causes (MIMIC) model is developed based on an EV adoption survey conducted in China. Model results indicate that all three dimensions of EV perception significantly influence adoption intention. Moreover, EV perception mediates the relationship between adoption intention and both environmental concern and government efforts, emphasizing its pivotal role in EV adoption decisions. The study also reveals significant socio-demographic variations in EV perception, suggesting the need for targeted marketing and educational campaigns to boost EV adoption. These findings advance the understanding of EV perception in shaping adoption intentions and provide practical implications for policymakers and EV manufacturers.