Farmers’ preferences toward organic certification scheme: Evidence from a discrete choice experiment in Northern Vietnam

This study uses a quantitative approach based on a discrete choice experiment with 586 farmers in Northern Vietnam to measure how representative market and non-market factors could influence their preferences for participating in organic certification schemes. Our results suggest that a sales contract with either flexible or guaranteed prices is a significant incentive to explain their willingness to pay higher production costs to be involved in organic certification schemes. Furthermore, providing farmers with training and technical support is also essential to motivate farmers toward organic agriculture. Finally, neighborhood cooperatives and formal leaders’ participation in organic certification could encourage farmers to convert to organic agriculture.