根据路边树冠遮荫情况预测零售店数量：中国 148 个城市的全国性示范项目

IF 11 1区管理学 Q1 BUSINESS

Journal of Retailing and Consumer Services Pub Date : 2025-02-08 DOI:10.1016/j.jretconser.2025.104255

Yifeng Liu , Xinyu Wang , Hongxu Wei , Zhanhua Cao

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引用次数: 0

摘要

路边的树冠可能会阻碍店面的能见度，影响销售；然而，反过来也被认为是有道理的。纠纷发生的原因是零售店铺编号(RSN；单位/平方公里)和特定区域的树冠遮荫。在这项研究中，从148个中国城市中提取了1152万个兴趣点，以指定在129万街景中使用绿色景观指数（GVI）对遮阳伞进行评级的社区的食品、购物、生活服务、酒店和娱乐部门的rsn。在酒店和娱乐行业沿高速公路和小巷分布的商店中，绘制了负的RSN-GVI关系。GVI在10.01 ~ 11.42%范围内，食品和生活服务业的rsn沿街道和道路最大。根据GVI的最新记录，预测食品零售业的RSN较高，超过4.61个单位/km2，娱乐行业的RSN较低（≤2.91个单位/km2）。我们的研究通过预测新规划的零售场所对树冠遮荫的适宜性，加深了验证场地环境理论的管理意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

Predicting retail shop number against roadside tree canopy shade: A national wide demonstration across 148 cities of China

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Predicting retail shop number against roadside tree canopy shade: A national wide demonstration across 148 cities of China

Roadside tree canopies may obstruct storefront visibility and impair sales; however, the reverse is also argued to make sense. Disputation occurs because of the unclear relationship between retail shop number (RSN; units/km²) and tree canopy shade at sector-specific locations. In this study, 11.52 million points of interest were extracted from 148 Chinese cities to specify RSNs in food, shopping, life services, hotels, and entertainment sectors in neighborhoods where canopy shade was rated with a green view index (GVI) in 1.29 million streetscapes. Negative RSN-GVI relationships were plotted for shops distributed along expressways and alleys in the hotel and entertainment sectors. When GVI ranged from 10.01 to 11.42%, RSNs in the food and life service sectors were maximized along streets and roads. It was predicted high RSN in food retailing over 4.61 units/km² and low in entertainment sector (≤2.91 units/km²) against the most recent records of GVI. Our research deepens the managerial implications of verifying venue environment theory by predicting the suitability of newly planned locations for retail against canopy shade.

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来源期刊

Journal of Retailing and Consumer Services BUSINESS-

CiteScore

20.40

自引率

14.40%

发文量

340

审稿时长

20 days

期刊介绍： The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are: Retailing and the sale of goods The provision of consumer services, including transportation, tourism, and leisure.