个性化女性跑鞋的视觉洞察：消费者心理学视角

IF 2.7 4区心理学 Q2 PSYCHOLOGY, EXPERIMENTAL

Acta Psychologica Pub Date : 2025-02-05 DOI:10.1016/j.actpsy.2025.104767

Jie Zhang , Jun Yao , Hefan Hu , Xuecheng Zhao

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引用次数: 0

摘要

本文探讨了工业4.0时代运动鞋制造中个性化的上升趋势，重点关注色彩偏好的心理方面。方法采用眼动追踪技术，对3种大底、6种配色的18种情况下的女性跑鞋进行了消费者偏好分析。结果外底和中底对视觉注意力有显著的心理影响，显示中国女性更喜欢温暖和中性的中底色调。此外，定制体验和凝视时间之间的相关性提供了个性化过程中心理动态的见解。本研究揭示了中国女性对运动鞋颜色偏好的认知维度。了解这些偏好使设计师和制造商能够满足这一人群的心理需求，增强个性化和我们对色彩心理学在设计中的作用的把握。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Visual insights into personalizing women's running shoes: A consumer psychology perspective

Objective

This paper explores the rising trend of personalization in sports shoe manufacturing within Industry 4.0, focusing on the psychological aspects of color preferences.

Methods

We utilized eye-tracking technology in two experiments to analyze consumer preferences for women's running shoes, examining 18 scenarios with three outsole types and six colorways.

Results

Findings highlight the significant psychological influence of outsoles and midsoles on visual attention, revealing that Chinese women prefer warmer and neutral tones in midsoles. Additionally, a correlation between customization experience and gaze duration offers insights into psychological dynamics during the personalization process.

Conclusions

This study sheds light on the cognitive dimensions of color preferences among Chinese women regarding sports shoes. Understanding these preferences enables designers and manufacturers to address the psychological needs of this demographic, enhancing personalization and our grasp of color psychology's role in design.

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来源期刊

Acta Psychologica PSYCHOLOGY, EXPERIMENTAL-

CiteScore

3.00

自引率

5.60%

发文量

274

审稿时长

36 weeks

期刊介绍： Acta Psychologica publishes original articles and extended reviews on selected books in any area of experimental psychology. The focus of the Journal is on empirical studies and evaluative review articles that increase the theoretical understanding of human capabilities.