风险转移下电子商务零售对顾客满意度提升的适应性研究

IF 11 1区 管理学 Q1 BUSINESS
Alotosh Datta , Bikash Koli Dey , Shaktipada Bhuniya , Isha Sangal , Buddhadev Mandal , Mitali Sarkar , Rekha Guchhait , Biswajit Sarkar , Baishakhi Ganguly
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引用次数: 0

摘要

在双渠道零售的背景下,报童问题中的动态定价显著影响库存管理策略,使零售商能够根据多个销售渠道的实时需求波动优化定价决策。通过动态调整价格,零售商可以更好地平衡线上和线下渠道之间的库存水平,在最大限度地减少缺货或库存过剩的同时最大化利润空间。有效的实施需要仔细考虑消费者行为、竞争动态和渠道特定的限制,以实现预期的结果并保持客户满意度。本研究探讨布莱克-斯科尔斯方程在解决动态定价报童问题中的应用,考察其在优化库存管理决策中的有效性。它在这个框架内深入研究了风险转移的概念,研究了它如何影响决策过程。此外,研究评估绿色考虑纳入产品层面,分析其对可持续性和市场定位的影响。此外,它还详细分析了在线营销策略的利弊,强调了它们对品牌知名度、客户参与度和市场覆盖率的影响。最后,本文探讨了双渠道零售的概念,评估了双渠道零售在提升客户体验和优化销售渠道方面的作用。与没有销售努力和产品绿色水平的传统零售系统相比,销售努力和产品绿色水平的考虑提供了34.75%的利润提升。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Adaptation of e-commerce retailing to enhance customer satisfaction within a dynamical system under transfer of risk
Dynamic pricing in the newsboy problem within the context of dual-channel retailing significantly impacts inventory management strategies, allowing retailers to optimize pricing decisions based on real-time demand fluctuations across multiple sales channels. By dynamically adjusting prices, retailers can better balance inventory levels between online and offline channels, maximizing profit margins while minimizing stockouts or excess inventory. Effective implementation requires careful consideration of consumer behavior, competitive dynamics, and channel-specific constraints to achieve desired outcomes and maintain customer satisfaction. This study explores the application of the Black-Scholes equation in solving the newsboy problem with dynamic pricing, investigating its effectiveness in optimizing inventory management decisions. It delves into the concept of risk transfer within this framework, examining how it impacts decision-making processes. Additionally, the study evaluates the incorporation of green considerations at the product level, analyzing its implications for sustainability and market positioning. Furthermore, it scrutinizes the pros and cons of online marketing strategies, highlighting their impact on brand visibility, customer engagement, and market reach. Finally, the paper explores the concept of dual-channel retailing, assessing its role in enhancing customer experience and optimizing sales channels. Sales effort initiatives and consideration of green level of the product provide a 34.75% enhance profit compare to the traditional retailing system without sales effort and green level of the products.
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来源期刊
CiteScore
20.40
自引率
14.40%
发文量
340
审稿时长
20 days
期刊介绍: The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are: Retailing and the sale of goods The provision of consumer services, including transportation, tourism, and leisure.
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