转向云游戏：推拉系泊视角

IF 9.8 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2025-02-01 DOI:10.1016/j.jbusres.2024.115126

Winston T. Su , Zach W.Y. Lee , Xinming He , Tommy K.H. Chan

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引用次数: 0

摘要

电子游戏行业见证了玩家从传统游戏方式向云游戏的转变。在个人层面上理解这种转换行为背后的心理机制是很重要的。利用技术切换文献和推拉系泊（PPM）框架，我们提出了一个研究模型来解释云游戏服务的切换意图。使用混合方法，我们首先从定性访谈研究和技术转换文献中获得见解，以确定云游戏特有的前因。然后，我们建立了一个研究模型，该模型整合了影响切换意愿的显著推、拉和系泊因素。通过定量调查研究，我们收集了305名玩家的数据，对研究模型进行了测试。本研究通过将PPM框架纳入云游戏服务，为技术转换文献做出了贡献。这些发现为云游戏服务从业者提供了吸引新玩家和留住现有玩家的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Switching to cloud gaming: A push-pull-mooring perspective

The video game industry has witnessed a switching of gamers from traditional means of gaming to cloud gaming. Understanding the psychological mechanisms underlying such switching behavior at the individual level is important. Drawing on the technology switching literature and the push–pull-mooring (PPM) framework, we proposed a research model explaining the switching intention to cloud gaming services. Using a mixed methods approach, we first drew insights from a qualitative interview study and the technology switching literature to identify antecedents specific to cloud gaming. Then, we developed a research model that consolidates salient push, pull, and mooring factors influencing the switching intention. Using a quantitative survey study, we tested the research model with data collected from 305 gamers. This study contributes to the technology switching literature by contextualizing the PPM framework into cloud gaming services. The findings provide cloud gaming service practitioners with insights into attracting new gamers and retaining existing ones.

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.