The dialectics of sextech: A content analysis of the perception and emotion statements of erotic webcam viewers

Erotic webcam sites with live broadcasters who provide interactive experiences to viewers represent a rapidly increasing form of sexual entertainment. This study explores the perceptions and emotions of erotic webcam viewers by analyzing 1225 open-ended comments from a closed-end survey of 10,570 viewers of a leading webcam platform. Respondents articulated complex, often contradictory experiences shaped by the dialectical tension between connection and commodification, empowerment and exploitation. A content analysis revealed four main themes: webcams as positive for viewers, webcams as negative for viewers, webcams as positive for performers, and webcams as negative for performers. Positive aspects included enhanced sexual knowledge, emotional relationships with performers, and beneficial sexual experiences for viewers with physical or social limitations. Negative themes emphasized viewers' addiction, guilt, and financial exploitation. Viewers appreciated the safety and income opportunities webcams can provide for performers, but expressed concerns about exploitative practices in global markets and potential mental health impacts. The findings suggest that webcam use can serve as a positive alternative to offline intimacy and a space where emotional authenticity and transactional dynamics intertwine, but also lead to psychological dependence and financial exploitation of both viewer and performer. Due to their powerful potential to shape sexual and emotional relationships, sextech platforms deserve continued attention from researchers with the goal of insight into a greater variety of webcam user and performer experiences.