The human-AI dyad: Navigating the new frontier of entrepreneurial discourse

The rapid progression of Artificial Intelligence (AI) is further solidifying the importance of redefining entrepreneurship and reshaping how ventures and innovations are conceived, developed, and managed. This paper investigates how AI is transforming entrepreneurship by reshaping traditional business paradigms and entrepreneurs’ roles. It examines AI's influence on entrepreneurial decision-making, innovation, and identity. Through a comprehensive literature review and thematic analysis of previously published data, the research identifies emergent themes in AI's integration into entrepreneurial discourse. The findings indicate that AI enhances operational efficiency and decision-making but challenges traditional notions of entrepreneurial identity and creativity. Furthermore, entrepreneurs increasingly depend on AI for data-driven insights, strategic foresight, and personalised customer interactions, reshaping business strategies and competitive landscapes. This article emphasises the importance of AI literacy and adaptive strategies for entrepreneurs to leverage the human-AI dyad effectively while maintaining values and ethics. It also highlights the significance of concentrating research efforts on entrepreneurs as they are the very cohort to shape new norms and pioneer new business models and innovations. Future research should explore AI's long-term impacts on entrepreneurial ecosystems, including psychological, ethical, and socio-cultural dimensions, with comparative studies across industries and regions providing further insights.