Examining the influential factors on the intention to use emulator applications among Gen Z: Integrating UTAUT2 and TPB for strategic insights into nostalgic gaming adoption and technology acceptance

The limited number of old consoles and the closure of online stores pose difficulties in preserving classic games today. This study integrated the UTAUT2 and TPB models, along with the extension of the nostalgia latent variable. Higher-order partial least squares structural equation modeling (PLS-SEM) was used to examine the intention of Gen Z gamers towards accepting emulator applications. In addition, the study employed a self-administered online survey among 302 participants selected through purposive sampling. The results showed significant influences on gaming intention, with attitude, perceived behavioral control, nostalgia, gaming intention, and UTAUT2 being significant variables. However, subjective norm shows insignificant effects. The results also showed the importance of regularly updating and improving emulator features to provide a better gaming experience. Strategic pricing was also identified as crucial in attracting users and recognizing the impact of nostalgia could open doors for partnerships with original game developers. This could make classic games more authentic and accessible to a wider audience. These findings could contribute to game developers and the gaming industry in providing better strategic implementation of nostalgic games on mobile platforms and serving as a guide in enhancing the efficiency and engagement of emulator applications.