Omar Ibrahim Yousef Alyasein , Divesh Ojha , Kiarash Sadeghi R.
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Supply chain digitalization, innovation capability, and organizational agility: The moderating role of institutionalization and supply chain integration
In times of supply chain disruptions, supply chain digitalization is a primary dynamic capability to create organizational agility through innovative thinking. There is a lack of empirical evidence about the role of external factors in organizational agility. Therefore, drawing upon the theory of dynamic capabilities, this paper addresses the research question: How can supply chain digitalization contribute to organizational agility in business-to-business relationships? We collected empirical data from 201 business-to-business organizations to test the hypothesized relationships in the proposed model and address the research question. The findings reveal that supply chain digitalization contributes to innovation capability, which can result in organizational agility. This paper also proposes two moderators, supply chain integration and institutionalization, to explain when supply chain digitalization backfires. Supply chain integration strengthens the positive effects of supply chain digitalization on innovative practices, while institutionalization has a negative moderating impact. The main contribution of this paper is the presentation of moderated mediation effects in organizational agility studies.
期刊介绍:
Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.