Assessing the role of rural tourism in fostering cross-border integration within the EU: A case study of the Czech-German-Polish borderland

This paper aims to provide comprehensive insights into enhancing cross-border tourism and integration in rural border regions facing socio-economic and demographic challenges. It focuses on Umgebinde houses as a unique architectural heritage within Central Europe's border areas and examines their role in the development of cross-border rural tourism. The study is grounded in the theoretical framework of cross-border integration, specifically its three dimensions—functional, institutional, and ideational—adapted for social science tourism research. The qualitative research investigates the strengths and weaknesses of institutionalising cross-border cooperation concerning Umgebinde houses, particularly with respect to the development of cross-border tourism and the highly peripheral nature of these regions. It addresses the potential of these houses to promote a sense of shared cross-border unity, explores the connectivity of Umgebinde house landscapes across borders through communication and marketing networks, and identifies existing deficits. The findings highlight the necessity for professionalising tourism institutions and improving fundraising efforts. Crucially, the development of cross-border destinations depends on sustained support from local and regional governments.