消费者对价格信息反应的行为模型

IF 2.3 3区经济学 Q2 ECONOMICS

Journal of Economic Behavior & Organization Pub Date : 2025-02-01 DOI:10.1016/j.jebo.2024.106872

Daniele Pennesi

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引用次数: 0

摘要

本文介绍了一个选择模型，该模型捕捉了消费者对价格信息的反应中的启发式和参考依赖。在模型中，当产品的价格接近参考价格时，产品的质量就会正向扭曲。该模型符合弯曲的、向上倾斜的需求曲线。需求的价格弹性和交叉价格弹性可以是正的，也可以是负的，不对称的，并且依赖于产品。该模型为质量依赖的价格粘性提供了解释，证明了采用复杂定价策略的合理性，并允许推导出垄断者设定的最优价格和参考价格的封闭表达式。该模型充分利用了需求数据的可测试约束，为确定参考价格提供了一种方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A behavioral model of consumer response to price information

This paper introduces a model of choice that captures heuristics and reference dependence in consumers’ responses to price information. In the model, a product’s quality is positively distorted when its price is close to the reference price. The model is consistent with a kinked and upward-sloping demand curve. The price and cross-price elasticities of demand can be positive or negative, asymmetric, and product-dependent. The model provides an explanation for quality-dependent price stickiness, justifies the adoption of complex pricing strategies, and allows for the derivation of closed-form expressions for the optimal price and reference price set by a monopolist. The model is fully characterized by testable restrictions on demand data, offering a method for identifying the reference price.

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来源期刊

Journal of Economic Behavior & Organization ECONOMICS-

CiteScore

3.80

自引率

9.10%

发文量

392

期刊介绍： The Journal of Economic Behavior and Organization is devoted to theoretical and empirical research concerning economic decision, organization and behavior and to economic change in all its aspects. Its specific purposes are to foster an improved understanding of how human cognitive, computational and informational characteristics influence the working of economic organizations and market economies and how an economy structural features lead to various types of micro and macro behavior, to changing patterns of development and to institutional evolution. Research with these purposes that explore the interrelations of economics with other disciplines such as biology, psychology, law, anthropology, sociology and mathematics is particularly welcome.