住宿供应商对在线旅行社的参与和市场知识分享的负面和正面影响因素

IF 8.3 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-01-28 DOI:10.1016/j.ijhm.2025.104115

Kuan-Yang Chen

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引用次数: 0

摘要

很少有研究调查对在线参与和知识共享产生负面影响的因素，也很少有研究调查住宿供应商对在线旅行社的看法和行为意图。本研究从交易成本经济学、社会互动与社会资本的角度，探讨住宿业者在线参与与市场知识分享的收益与成本。本研究共收集住宿业者260份问卷，并运用结构方程模型进行分析。交易成本既有正效应，也有负效应；社会互动无显著影响；社会资本有积极的影响。对于住宿供应商来说，在线参与是特定前提和市场知识共享之间的中介。本研究首次从商业客户的角度揭示了交易成本属性与社会因素的整合对在线旅行社市场知识联系参与和共享的影响。

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Negative and positive antecedents for lodging providers’ engagement and market knowledge sharing on online travel agencies

Few studies have investigated the factors that negatively affect online engagement and knowledge sharing or examined the perceptions and behavioral intentions of lodging providers regarding online travel agencies. This study explored the benefits and costs of the online engagement and market knowledge sharing of lodging providers in terms of transaction cost economics, social interaction, and social capital. In total, 260 questionnaires were collected from lodging providers and analyzed using structural equation modeling. Transaction costs had both positive and negative effects; social interaction had nonsignificant effects; and social capital had positive effects. Online engagement is an intermediary between specific antecedents and market knowledge sharing for lodging providers. This study is the first to reveal the effects of integrating transaction cost attributes with societal factors on the engagement and sharing of market knowledge linkages in online travel agencies from the perspective of business clients.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.