'This modern Cinderella': Railway Queens, mass media, and British civic culture, 1925-75.

Between 1925 and 1975, the British railway industry elected beauty queens from the daughters of employees. Focusing upon the Railway Queens, this article will reveal the importance of beauty queens as 'civic celebrities', a novel role for public figures that emerged between the wars and helped to sustain a vibrant civic culture across the early to mid-twentieth century. It combined the traditional ceremonial function of 'civic' representative with the modern consumerist ethos of media 'celebrity'. Despite the gendered constraints of such competitions, this article posits that serving as a beauty queen enabled young working-class women to become legitimate representatives of various civic communities for the first time, whilst also enabling participation in the media's image-making of glamorous, consumerist femininities. As such, the role rendered civic and consumer cultures more inclusive and increasingly inextricable. This article further suggests that civic celebrities altered how communities were represented to themselves within British civic culture. If elites continued to represent hierarchical communities of authority and deference, then from the 1920s onwards, civic celebrities such as beauty queens began to represent relatively democratic communities of non-partisan inclusivity and consumer aspiration.