多样性更好：表情多样性与酒店客人再购买意愿的关系

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-01-16 DOI:10.1016/j.ijhm.2025.104079

Shanshi Li, Yun Dong, Xiaojun Li

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引用次数: 0

摘要

情感在塑造酒店客人的入住体验中起着举足轻重的作用。然而，之前的研究经常孤立地考察酒店客人的情绪，要么关注积极情绪和消极情绪的平均水平，要么单独分析特定的情绪。本研究采用混合方法，探讨了情感体验的多样性和相对丰富度如何影响酒店客人的再购买意愿，从而进一步推进了现有的研究。通过对568位酒店客人的调查和对25位客人的半结构化访谈发现，表情多样性对酒店客人的再购买意愿具有正向影响，无论其价值如何。此外，情绪意识是这些影响的潜在机制。消费者的品味策略显著调节负性情绪意识与再购买意愿的关系。本研究通过强调情绪的多样性作为酒店客人行为意图的重要但被忽视的前因，以及其潜在的机制，为酒店文献做出了贡献。

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Variety is better: How emodiversity is related with hotel guests’ repurchase intention

Emotion plays a pivotal role in shaping the hotel guest experience during their visit. However, prior research often examined hotel guest emotions in isolation, focusing either on the mean levels of positive and negative emotions or separately analyzing specific emotions. This study advances existing research by investigating how emodiversity, encompassing the variety and relative abundance of emotional experiences, can influence the repurchase intention of hotel guests, employing mixed methods. The survey of 568 hotel guests and a semi-structured interview of 25 guests reveal that emodiversity positively influences the repurchase intention of hotel guests, irrespective of valence. Moreover, emotional awareness serves as the underlying mechanism for these effects. The consumer’s savoring strategy significantly moderates the relationship between negative emotional awareness and repurchase intention. This study contributes to the hospitality literature by highlighting the diversity of emotions as a crucial yet overlooked antecedent of hotel guests’ behavioral intentions, along with its underlying mechanism.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.