From Intentions to Actions: A Structural Equation Modeling Approach to Understanding Sustainable Consumption Behaviour

Section snippets

Sustainable’ consumption behaviour (SCB)

SCB encompasses individuals' decisions and actions aimed at minimizing their environmental footprint and advancing sustainability goals (Chekima et al., 2017; Hassan and Lee, 2015). Alternatively, it is the responsible utilization of products and services’ to fulfill basic needs and improve quality of lifes and mitigating adverse environmental effects and safeguarding the earth's capacity to support future generations (Paul et al., 2016; Quoquab and Mohammad, 2020). SCB has thus been seen as a

Proposed Model

Based on previous studies, we proposed a model for SCB. Grounded in the Theory of Planned behaviour, we attempt to predict SCB with PI. PI in turn is measured by PBC, SN, and SCA. Based on the study by Quoquab et al. (2019), SCB is measured by concern for future generations, quality of life, and environmental concern. The formative-reflective behaviour of the scale in terms of SCB comprising CFG, QL, and ENV under this study is the empirical contribution to the field of knowledge. It enables an

Structural Model

The various relationships among the constructs were explored in the structural model assessments.The procedure utilized bootstrapping with the advised 5000 samples to determine the necessary P values for the study's formulated hypothesis. (Hair et al., 2020). The predictor constructs were initially assessed using formative assessment variance inflation factor (VIF). Calculated values for the PI and SCB were discovered to be less than 3.33. Moreover, no multicollinearity issues were seen. (Hair

Discussion

This study looks at consumption as a process in daily life and sustainability in our activities. Ecologically bearable consumption must be the norm, which is possible only if our thoughts and actions are directed so that they act not only to counter various environmental challenges faced but also for future generations to live in healthy surroundings. The dimensions of concern for the environment, future generations, and quality of life were used from the qualitative work done by Quoquab et al.

Theoretical implications

The study has theoretical implications as it adds to the literature on SCB with an individual perspective in the Indian context. This study empirically investigates the SCB in individuals' daily lives using QL, CFG, and ENV variables. The research proposes a framework for sensitizing consumers to make a habit of living sustainably. This aspect appeared as a gap in earlier studies. Policymakers could use this study to establish community ambassadors of such programs to promote SCB. The authors

Limitations and future research

This research acknowledges a regional limitation, focusing on the population from Delhi NCR, suggesting the need for cross-validation in urban and non-urban contexts and across different nations to enhance generalizability. Also the behaviour may have cultural connotations as highlighted by the difference in the finding in the studies across different countries, a more robust model could be developed for generalizability across countries. The data collection was based on responses from one

Uncited reference

Cheah and Phau, 2011; D’Souza et al., 2007; Małczyński et al., 2020; Muzaffar, 2015; Nguyen et al., 2019; Nitzl et al., 2016; Raman, 2020; Si et al., 2020; Singh and Verma, 2017; Sparks et al., 2021; Yadav and Pathak, 2017; Yang et al., 2018.

Declaration of Competing Interest

☒ The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.