影响因子：实际影响信息和感知捐赠效能对捐赠者重复捐赠的影响

IF 3.2 2区心理学 Q1 PSYCHOLOGY, SOCIAL

Journal of Experimental Social Psychology Pub Date : 2025-01-07 DOI:10.1016/j.jesp.2025.104720

Liat Levontin , Zohar Gilad , Elizabeth Durango-Cohen , Pablo Durango-Cohen

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引用次数: 0

摘要

这项研究考察了向人们提供有关其捐款实际影响的信息的效用。一项实地调查（N = 1062）和三项对照实验（N = 881）的结果揭示了实际影响信息在促进重复捐赠和留住重复捐赠者方面的重要性。让参与者了解他们捐赠的实际影响的信息，与让参与者了解预期影响的信息或没有信息相比，增加了他们的感知捐赠效率，这增加了他们重复捐赠的意愿，以及他们重复捐赠的数量。值得注意的是，获得实际影响信息的捐助国倾向于保留其捐款数额，而在其他情况下的捐助国则减少其捐款数额。我们讨论了这些发现的理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The impact factor: The effect of actual impact information and perceived donation efficacy on donors' repeated donations

This research examined the utility of providing people with information about the actual impact of their donations. Results of a field survey (N = 1062) and three controlled experiments (N = 881) reveal the importance of actual impact information in promoting repeated donations and retaining repeated donors. Exposing participants to information about the actual impact of their donations—compared with exposing participants to anticipated impact information or no information—increased their perceived donation efficacy, which increased their willingness to give a repeated donation, as well as their repeated donation amounts. Notably, donors exposed to actual impact information tended to retain their contribution amounts, whereas donors in other conditions decreased their contribution amounts. We discuss the theoretical and practical implications of these findings.

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来源期刊

Journal of Experimental Social Psychology PSYCHOLOGY, SOCIAL-

CiteScore

6.30

自引率

2.90%

发文量

134

期刊介绍： The Journal of Experimental Social Psychology publishes original research and theory on human social behavior and related phenomena. The journal emphasizes empirical, conceptually based research that advances an understanding of important social psychological processes. The journal also publishes literature reviews, theoretical analyses, and methodological comments.