David B. Dose, Ronny Reinhardt, Maria Krämer (née Schwabe), Gianfranco Walsh
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Environmental sustainability–profitability beliefs among firm decision makers: Measurement and consequences
Firms face a fundamental and persistent challenge in balancing the tensions between environmental sustainability and profitability, where elements that seem logical individually become contradictory when juxtaposed. Individual decision makers' beliefs about the tensions between environmental sustainability and profitability can shape decision outcomes, offering an intriguing micro-foundation for strategic choices. This article conceptualizes and proposes a scale to measure decision makers' beliefs about the tensions between environmental sustainability and profitability. Across three studies, we develop a reliable, valid, parsimonious 12-item environmental sustainability–profitability beliefs (ESPB) scale. Three further studies demonstrate its ability to predict evaluations of sustainable new product ideas, investment success in markets with different crowdfunding platforms, and information search efforts for sustainable new product ideas. Overall, the findings emphasize the important influence of individual-level beliefs about sustainability and profitability for determining strategic decision outcomes, enhancing the understanding of key micro-foundations of firms’ sustainability practices.
期刊介绍:
Long Range Planning (LRP) is an internationally renowned journal specializing in the field of strategic management. Since its establishment in 1968, the journal has consistently published original research, garnering a strong reputation among academics. LRP actively encourages the submission of articles that involve empirical research and theoretical perspectives, including studies that provide critical assessments and analysis of the current state of knowledge in crucial strategic areas. The primary user base of LRP primarily comprises individuals from academic backgrounds, with the journal playing a dual role within this community. Firstly, it serves as a platform for the dissemination of research findings among academic researchers. Secondly, it serves as a channel for the transmission of ideas that can be effectively utilized in educational settings. The articles published in LRP cater to a diverse audience, including practicing managers and students in professional programs. While some articles may focus on practical applications, others may primarily target academic researchers. LRP adopts an inclusive approach to empirical research, accepting studies that draw on various methodologies such as primary survey data, archival data, case studies, and recognized approaches to data collection.