消费者如何对住宿共享平台上标明来源渠道的在线评论和管理者的回应做出反应？

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Management Perspectives Pub Date : 2024-12-15 DOI:10.1016/j.tmp.2024.101336

Chunhong Li, Lingfei Deng, Qiaoqiao Deng, Rob Law

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引用次数: 0

摘要

资源共享是一种常见的网络平台合并或合作现象，它将竞争平台的在线评论和管理回复（MRs）共享到一个焦点平台上。然而，被标记为来自不同渠道的评论和MRs如何影响消费者在焦点平台上的预订意愿仍然是未知的。通过在双边住宿共享市场的背景下考虑消费者和房东双方，我们的研究通过计量经济学分析和在线实验来解决相关问题。结果显示，焦点平台上的后续消费者倾向于将评论和MRs标记为来自焦点平台的酒店，而不是其他竞争渠道。本研究运用信息源可信度理论，探讨了消费者信任与消费者感知主人忠诚的内在机制。本研究扩展了数据资源共享的研究，为平台管理者和主机提供了有价值的实践见解。

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How consumers react to online reviews and managerial responses from marked source channels on an accommodation-sharing platform?

Resource sharing, which is a common online platform merger or cooperation phenomenon, involves the sharing of online reviews and managerial responses (MRs) originating from competing platforms on a focal platform. However, how reviews and MRs marked as originating from different channels can sway the booking intention of consumers on the focal platform remains unknown. By considering consumer and host sides in the context of a two-sided accommodation-sharing market, our study addresses related issues by conducting econometric analysis and online experiments. Results show that subsequent consumers on a focal platform will tend to book a property with reviews and MRs marked as originating from the focal platform, instead of other competing channels. This study discusses the underlying mechanisms, namely, consumer trust and consumer-perceived host loyalty, by using source credibility theory. This study extends research on data resource sharing and provides valuable practical insights to platform managers and hosts.

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.