IF 3.7 1区 心理学 Q1 PSYCHOLOGY, EXPERIMENTAL
Rebecca L Schaumberg, Stephanie C Lin
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引用次数: 0

摘要

向有价值的社会事业捐款是最有影响力和最有效的利他主义形式之一,但怀疑往往会影响人们对捐赠者捐赠动机的看法。我们提出了一种减少这种怀疑的解决方案:捐赠者可以将他们的捐赠分割成多个较小的捐赠,而不是一次性大额捐赠。有 3,816 人参与的 10 项预先登记的研究支持了这一观点。分区捐赠的积极效果与分区的数量和大小以及显示分区的方法密切相关。此外,在分区捐赠的实际努力保持不变且捐赠者预先承诺分区捐赠的情况下,这种效应也会出现。产生这种效应的原因是,捐赠次数似乎起到了启发作用,表明捐赠者有更频繁的捐赠冲动,更希望与社会事业建立联系。因此,当捐赠者在非连续日而非连续日进行捐赠时,这种效应会增强;当捐赠者在同一天而非不同天进行多次捐赠时,这种效应会减弱。这种效应出现在对分批捐赠和一次性捐赠的联合评价和单独评价中,表明人们认为分批捐赠的捐赠者应该比一次性捐赠的捐赠者得到更积极的评价。总之,这项研究表明,捐赠者如何安排捐赠会影响人们对其捐赠动机的判断,从而为人们如何评价亲社会行为提供了新的视角。(PsycInfo Database Record (c) 2024 APA, 版权所有)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Partitioned prosociality: Why giving a large donation bit by bit makes people seem more committed to social causes.

Donating money to worthy social causes is one of the most impactful and efficient forms of altruism, but skepticism often clouds perceptions of donors' motives for giving. We propose a solution that reduces this skepticism: Instead of giving a single large donation, donors can partition their donations into multiple, smaller ones. Ten preregistered studies with 3,816 participants supported this idea. The positive effect of partitioned giving was robust to the number and size of the partitions and the method of displaying the partitions. Moreover, this effect emerged when the actual effort to give in partitions was held constant and donors precommitted to giving in partitions. The effect arose because the number of donations seems to act as a heuristic, signaling that the donor has more frequent impulses to give and a greater desire to be connected to the social cause. Accordingly, the effect was enhanced when donors gave on nonconsecutive days rather than consecutive days and diminished when they gave their multiple donations on a single day compared with on different days. This effect emerged across both joint and separate evaluations of partitioned versus lump-sum giving, indicating that people think donors who give in partitions should be judged more positively than those who give in one lump sum. Overall, this work shows that how donors structure their donations affects judgments of their motives for giving, thereby providing new insights into how people evaluate prosocial behavior. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

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来源期刊
CiteScore
6.20
自引率
4.90%
发文量
300
期刊介绍: The Journal of Experimental Psychology: General publishes articles describing empirical work that bridges the traditional interests of two or more communities of psychology. The work may touch on issues dealt with in JEP: Learning, Memory, and Cognition, JEP: Human Perception and Performance, JEP: Animal Behavior Processes, or JEP: Applied, but may also concern issues in other subdisciplines of psychology, including social processes, developmental processes, psychopathology, neuroscience, or computational modeling. Articles in JEP: General may be longer than the usual journal publication if necessary, but shorter articles that bridge subdisciplines will also be considered.
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