哪些客户体验和价值维度主要驱动豪华酒店品牌购买意愿？

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2024-12-04 DOI:10.1016/j.ijhm.2024.104035

Inyoung Jung , Seyhmus Baloglu

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引用次数: 0

摘要

豪华酒店产品的消费者行为研究一直是市场营销领域的一个重要课题。消费者对奢侈品价值的认知和使用体验被认为是影响购买意愿的关键消费因素。因此，本研究旨在发现奢侈品价值和酒店体验因素如何影响人们的奢侈品购买欲望。调查数据来自320名在过去12个月内住过豪华酒店的人。研究采用结构方程建模（SEM）、模糊集定性比较分析（fsQCA）和必要条件分析。SEM结果确定了奢侈品价值和酒店体验变量的净影响。此外，fsQCA结果提供了1)奢华价值、2)酒店体验、3)奢华价值与酒店体验的有效组合。然而，豪华酒店的购买意愿并没有找到必要的条件。因此，本文为研究人员和实践者提供了启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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What customer experience and value dimension(s) mostly drive luxury hotel brand purchase intention?

Research on consumer behavior regarding luxury hospitality products has long been an important topic in the marketing field. Customers' perceptions of luxury products' value and experience with them have been identified as critical consumption factors affecting purchase intention. Therefore, this study was to find how luxury value and hotel experience factors apply to people’s luxury purchase desires. The data was collected from 320 people who had stayed at a luxury hotel within the past 12 months. The study adopted structural equation modeling (SEM), fuzzy-set qualitative comparative analysis (fsQCA), and necessary condition analysis. The SEM results identified the net effects of luxury value and hotel experience variables. Moreover, the fsQCA results provided effective combinations 1) luxury value, 2) hotel experience, and 3) luxury value and hotel experience. However, the necessary conditions were not found for the luxury hotel's purchase intention. Accordingly, the paper provides implications for researchers and practitioners.

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.