估计家庭购物行为:了解杂货购物的多视角方法

IF 1.3 Q3 FAMILY STUDIES
Gerrit Hummel, Annalena Nützel, Cora Eder, Patrick Thomas Strubich, Nanette Stroebele-Benschop
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引用次数: 0

摘要

本研究以多元视角检视年轻家庭的每周购物行程,考虑心理人格特质、情境影响和社会人口因素来解释食物购买。在4周的时间里,通过问卷调查和收据记录了60名购物者及其家人以及217次购买的数据。分析表明,性格特征和社会人口统计数据是很好的预测食品购买的指标。该研究提供了对购物行为复杂性的见解,显示了多视角方法的必要性,并能够推导出优化年轻家庭健康购物行为的策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

Estimating family shopping behavior: A multi-perspective approach to understanding grocery shopping

Estimating family shopping behavior: A multi-perspective approach to understanding grocery shopping

This study examines weekly shopping trips of young families using a multi-perspective approach that considers psychological personality traits, situational influences, and socio-demographic factors to explain food purchases. Over a period of 4 weeks, the data of 60 shoppers and their families as well as 217 purchases were recorded using questionnaires and receipts. Analysis showed that personality traits and socio-demographic data are good predictors of food purchases. The study provides insights into the complexity of shopping behavior, shows the need for multi-perspective approaches, and enables the derivation of strategies to optimize healthy shopping behavior for young families.

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来源期刊
CiteScore
1.70
自引率
28.60%
发文量
35
期刊介绍: Publishing original research and scholarly reviews in areas of family and consumer sciences and related disciplines, Family & Consumer Sciences Research Journal is concerned with the general well-being of families and individuals, including such areas as child and family studies; clothing and textiles; consumer sciences education; family economics and management; food and nutrition; and housing, equipment, and design.
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